Senior Digital Marketer

Simulmedia is looking for an experienced and motivated Digital Marketer focused on leads acquisition, and demand generation to lead the successful execution of integrated marketing campaigns. As a demand generation-focused Digital Marketer, you will be responsible for planning, executing, and delivering marketing campaigns that drive high-quality leads and signups to the new CTV platform.

This position is located in Lviv, Ukraine. The core team is located in Lviv and primarily works remotely with occasional team meetings in the office.

Responsibilities:

●     Develop and implement comprehensive demand generation strategies to drive lead acquisition and generate high-quality signups for Simulmedia's new CTV platform.

●     Plan, execute, and optimize multi-channel marketing campaigns, including email marketing, paid search, social media advertising, content marketing, etc.

●     Design and implement lead acquisition strategies, focusing on high-converting channels and tactics to attract qualified leads.

●     Collaborate with content creators and designers to develop compelling messaging, landing pages, and creative assets that resonate with target audiences and drive engagement.

●     Track, analyze, and report on campaign performance metrics, including lead generation, conversion rates, cost per acquisition, and overall ROI.

●     Conduct A/B tests and experiments to identify the most effective strategies and tactics for demand generation.

●     Manage campaign budgets effectively, ensuring that resources are allocated to the most impactful channels and activities.

Qualifications:

●     Minimum of 5 years of experience in digital marketing with a strong focus on demand generation and lead acquisition.

        * Experience working in the TV, CTV, or video advertising industry is a plus.

●     Proven experience in successfully kicking off and executing new demand generation strategies from scratch, with tangible results in driving significant lead generation and conversions.

●     Demonstrate success in delivering earned (SEO, referrals, PR), paid (PPC, event sponsorships, social), and owned channels (website, email, webinar) demand generation programs.

●     Strong analytical skills with experience in setting up tracking, measuring, and reporting systems using tools like Google Analytics, Reply, SEMrush, Hubspot, Intercom or similar platforms.

●     Exhibit a desire to operate at both strategic and tactical levels, contributing to hands-on projects and campaigns.

●     Up-to-date knowledge of digital marketing trends, tools, and best practices, with a keen interest in emerging trends within the connected TV and video advertising sectors.

●     Must be able to communicate with U.S based teams

●     Ability to work 11 am — 8 pm EEST