Marketing Operations Specialist

Marketing Operations Specialist

Sinch is a global leader in cloud communications, offering a diverse range of messaging, voice, and email solutions that empower businesses to connect with their customers seamlessly. Our tools are crafted to help enterprises build and maintain meaningful relationships with their audiences, with a strong emphasis on scalability, security, and innovation.

We dream big—for our company, our customers, and our employees—and hire the best talent worldwide to help us bring our vision to life. With nearly 4,500 Sinchers in over 60 countries, probably somewhere near you!

About the role

We are transitioning to Salesforce Marketing Cloud (SFMC) and Salesforce CRM (SFDC) and require regional support to support both the transition and ongoing utilisation of these platforms. This role is critical in managing that migration while ensuring seamless marketing automation and campaign execution. This position will provide operational support to the regional marketing team, helping to streamline workflows and reporting to optimize marketing performance and budget management.

As the Marketing Operations Specialist, you will:

• Coordinate with global operations team to represent APAC marketing and support the regional implementation of SFMC and SFDC ensuring data accuracy, journey and content migration, campaign journeys, creation and review of new templates, and more.
• Set up and automate marketing campaigns, workflows, and sequences to enable smooth execution across the APAC region.
• Build, maintain, and optimize campaign templates to support regional marketing efforts.
• Develop and run regular reports to track campaign performance, marketing KPIs, and overall system usage.
• Work closely with the Head of Marketing to monitor marketing performance, ensure accurate budget tracking, and provide insights to improve spend efficiency.
• Support the regional marketing team by troubleshooting system issues and optimizing workflows for campaign execution.

What experience/qualities you need to bring with you

• 4 years of experience in marketing operations, with hands-on experience in SFMC and SFDC.
• Direct experience with managing a Marketing Automation platform migration would be highly beneficial.
• Technical skills in building and optimizing marketing workflows, templates, and automation processes within SFMC.
• Experience in data management and reporting, with the ability to present actionable insights.
• High attention to detail, especially in ensuring data accuracy and seamless campaign execution.
• Ability to collaborate with cross-functional global teams, representing APAC and providing clear insights and support to those teams and back to the region.
• A practical, hands-on approach with a proactive mindset for identifying and solving operational challenges.

Our Commitment

We are dedicated to building an engaged and hardworking workforce in an environment that is inclusive, supports flexibility, and embraces diversity.

Our core values—Dream Big, Win Together, Keep It Simple, and Make It Happen—create a culture that encourages diverse thinking, skills, and experiences to drive innovation and improve business results.

Your Life at Sinch

At Sinch, being a Sincher means continuously learning and pursuing new challenges. Whether you work in our offices, from home, or in a hybrid model, we celebrate change and embrace the unknown. You’ll roll up your sleeves and make a meaningful impact on the world.

The path to success is always upward, and opportunities are closer than you think. It’s time to chase answers, tackle challenges, and follow your dreams.

Ready to join us on this journey? Apply now!

If this role isn’t what you’re looking for, please consider other open roles on our career page: Sinch Careers