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Content Strategist

YOUR ROLE:

As a Content Strategist in our Marketing Team, you will play a key role in ideating, developing and implementing SiteGround's content strategy.


YOUR RESPONSIBILITIES:
  • Develop and implement a robust content marketing strategy in line with SiteGround’s business goals.
  • Set the content roadmap and calendar, considering various content formats, resources and channels needed to achieve the defined business objectives.
  • Set framework for the promotion of the created content, including channels and appropriate budgeting.
  • Experiment with and incorporate new content formats, distribution channels, and execution tactics in the strategy.
  • Create and maintain editorial guidelines and consistent tone of voice across all our content pieces.
  • Make sure the content created complies with best SEO practices and drives relevant to the business goals organic traffic.
  • Mentor and lead a team of internal and external content writers.
  • Oversee the content strategy execution and coordinate with all parties involved in the creation and distribution of the content - partners, content creators, SiteGround team members, among whom PPC Experts, Social Media Experts, Web designers, and other.
  • Analyze and measure the content performance to make informed decisions and adjustments on current and future content projects.


OUR EXPECTATIONS:
  • Proven experience in developing and implementing content strategies;
  • Experience in managing a team of content writers;
  • Experience with content calendar planning and management;
  • Solid understanding of SEO principles and digital writing specifics;
  • Experience with WordPress blog publishing;
  • Еxcellent, near-native command of English;
  • Attention to detail and adaptability to a fast-paced environment.


GREAT ADVANTAGE WILL BE:
  • Experience with building websites or using hosting services.


WHAT WE OFFER:
  • Working on in-house built products, using the latest technologies;
  • Competitive salary with achievement bonus;
  • Аdditional trainings to upskill your job competencies;
  • Sponsorship to attend worldwide conferences with full company coverage of business expenses;
  • Additional days off for long service and volunteering;
  • Reduced working hours every Friday.


If this sounds like something you’d be interested in, we'd love to hear from you!


Please note: only shortlisted candidates will be contacted for further steps.

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For SiteGround hard work and professional development are as important as having fun along the way. Our team is driven by making a meaningful impact with their work every day. We change the stereotype of working at an IT company: no clocking your ...

2 jobs
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DATE POSTED
April 18, 2024

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