Instructional Designer

The Opportunity

Sitetracker is seeking an Instructional Designer to join the Customer Enablement Team, a role that reports to the Certification Manager and provides services to customers as part of the broader Sitetracker Customer Enablement team. As an Instructional Designer, you will have the opportunity to work closely with some of the most forward-thinking companies and make a meaningful impact to the industries we service. 

In this role, you will leverage your knowledge of enterprise software education program planning, customer education training needs, change management protocols, training delivery, and cloud technologies (preferably with Salesforce). Experience with design and delivery for ILT, WBT, and On Demand/Just in Time training programs. The content you design will facilitate the successful onboarding of both customers and employees on the Sitetracker platform.

• Knowledge of Adult Learning and Instructional Design Theory with models like ADDIE, Action Mapping, and AGILE
• Demonstrated history of planning and delivering SaaS enterprise customer education rollouts (especially on force.com)
• Proficiency with learning management systems (LMS) and Authoring tools such as Articulate Storyline, Camtasia, Snagit, Vyond, PowerPoint, and Adobe Creative Cloud
• Experience with end user, train the trainer, certification workshop, and new product release training
• Develop, design, and iterate learning experiences and environments, activities, assignments, and assessments for role-based training
• Develop facilitator and participant guides, handouts, rubrics, and other teaching tools
• Experience designing in various modalities including ILT, vILT, eLearning/WBT, and Microlearning
• Write scripts and storyboards for video and audio content
• Utilize metrics and feedback to analyze, update, and refine existing content
• Demonstrated ability to manage multiple projects and prioritize schedules
• Collaborate with subject matter experts (SME) to develop course content
• Proactively communicate both internally and externally, including project risks, issues, or any information that may affect success
• Excellent written and oral communication skills, including the ability to effectively convey technical information to non-technical colleagues and clients
• Create a positive work environment and culture by demonstrating a superior attitude and work ethic ensuring the vision, values, and culture of Sitetracker
• Able to travel domestically (5-10%)

• Understand the Product and Audience: Develop a deep understanding of the Sitetracker platform, its features, and functionalities by participating in the Sitetracker Certification program, and existing customer training events, and shadow and support current training initiatives. Understand the product and its features enough to demo the product to someone else on the team. Identify the key audience segments (customers, employees, partners) and their learning needs.
• Familiarize with Tools and Processes:Get acquainted with the instructional design tools, platforms (e.g., LMS, authoring tools), and company processes for creating and delivering content. Learn the company’s content creation workflow, including review, feedback, and approval processes.
• Collaborate with Key Stakeholders:Establish working relationships with cross-functional teams (Product, Customer Success, Support, etc.) to align on customer training goals and needs. Conduct interviews or surveys with customers and internal teams to understand the most pressing learning challenges.
• Complete First Deliverables:Assist in the creation of a small, initial piece of learning content, such as a short onboarding tutorial or a microlearning module. Provide feedback on current instructional design practices, if applicable.

• Develop Comprehensive Learning Solutions: Collaborate with subject matter experts for lesson planning. Design and deliver more complex training modules, such as in-depth customer onboarding courses, product tutorials, or certifications. Ensure these materials are aligned with company branding, tone, and customer needs.
• Audit Existing Learning Materials: Review current training materials to assess their effectiveness, alignment with product updates, and instructional design principles. Identify any gaps or areas for improvement in the existing content.
• Implement a Learning Measurement Strategy: Implement and track key performance indicators (KPIs) to measure the success of learning content, such as customer satisfaction, onboarding time, and product adoption rates. Implement feedback loops to continuously improve learning materials based on learner data and performance metrics.
• Optimize Content for Scalability: Begin creating scalable, self-service learning solutions (e.g., online courses, videos, documentation) that can reach a global audience. Ensure that content is modular and adaptable to different learning paths and customer roles.
• Collaborate on Major Initiatives: Work closely with the Enablement and Product teams to create content that addresses new product releases, feature updates, or significant changes in the platform. Align on a roadmap for future instructional content based on product development and customer feedback. Develop and implement Sitetracker’s instructional design processes.
• Launch and Evaluate Certification Programs: Help design or improve a customer certification program, ensuring that the structure is clear, assessments are meaningful, and the content is up to date. Collect and analyze user feedback on learning programs and adjust the instructional design strategy as needed.

• Establish a Comprehensive Learning Ecosystem: Assist in developing a cohesive learning system that supports onboarding, skill development, and advanced training for both customers and internal teams. Ensure the learning paths are aligned with customer journeys and roles, and that they are scalable for growth.
• Lead Strategic Learning Initiatives: Contribute to large-scale learning projects by collaborating on tasks like launching a certification program, creating product learning paths, or helping to develop a customer training academy. Collaborate with cross-functional teams (Product, Marketing, Customer Success) to align learning initiatives with broader business goals, such as product adoption and customer retention.
• Create a Continuous Improvement Framework: Establish a process for regularly reviewing and updating learning materials based on product updates, customer feedback, and performance data. Incorporate learning analytics to measure the effectiveness of the training content and make data-driven decisions to improve the learning experience.
• Standardize Instructional Design Processes: Fully document and standardize the instructional design processes, ensuring they are efficient, scalable, and easy for other team members to follow. Develop templates, guidelines, and best practices for content creation, ensuring consistency in quality and design across all learning materials.
• Enhance Learning Personalization and Engagement: Implement strategies to personalize learning experiences for different customer segments, roles, and levels of product expertise. Introduce interactive elements, gamification, and adaptive learning technologies to increase learner engagement and retention.
• Optimize Content for Global and Diverse Audiences: Localize learning materials for different regions, languages, and cultures to meet the needs of a global customer base. Ensure accessibility standards are met for all learning content to provide inclusive experiences for all users.
• Develop Leadership in Instructional Design: Take an active role in shaping the future of the customer enablement and learning function within the organization.
• Support Product-Led Growth Initiatives:Work with Internal and External Enablement teams to create learning content that supports product-led growth strategies, such as feature adoption campaigns, webinars, or in-app tutorials. Continuously refine the content to address changing customer needs and product updates.
• Develop Platform Proficiency: Become Salesforce Administrator certified.

The actual compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.

For Colorado based roles, the base salary hiring range for this position is $72,000 to $90000.