Account Manager, Paid Media

To qualify for the Account Manager, Paid Media position at SmartBug Media, applicants should hold a Bachelor’s degree in Marketing, Advertising, Business, or a related field. Additionally, having 2-5 years of experience managing paid media campaigns in an agency or in-house environment is essential. Candidates should also possess certifications in platforms like Google Ads, LinkedIn Marketing, and Facebook for Brands or be willing to obtain them post-employment.

As the Account Manager, Paid Media at SmartBug Media, you will handle client relationships, develop data-driven paid media strategies, manage and optimize campaigns across various platforms such as Google Ads and LinkedIn, and ensure client satisfaction. You'll also mentor junior team members, collaborate with internal teams to achieve the best results, and analyze campaign performance to provide insights for optimization.

Success for the Account Manager, Paid Media role at SmartBug Media is measured by client satisfaction and retention rates, campaign ROI, and achievement of established KPIs. You will be responsible for presenting performance data and strategic insights to clients, which helps ensure a strong return on investment for their marketing efforts.

Candidates for the Account Manager, Paid Media position at SmartBug Media should have expert knowledge of Google Ads, Facebook Ads Manager, and LinkedIn Ads. Familiarity with data analysis tools such as Google Analytics and ad bid management tools is also crucial for effectively managing and optimizing campaigns.

SmartBug Media offers a comprehensive benefits package for the Account Manager, Paid Media role, including a competitive annual salary ranging from $65,000 to $80,000, health insurance, flexible spending plans, generous paid time off, and even a 4-week paid sabbatical every five years. Employees also enjoy a remote work allowance and a supportive work-life balance.

When answering this question, provide concrete examples of campaigns you've managed, including platforms used, goals achieved, and techniques applied. Highlight how you analyze data to optimize performance and any significant results your campaigns drove.

Discuss your time management and organizational skills. Explain how you use project management tools or strategies to ensure each client's needs are met promptly. Mention any experiences you’ve had balancing competing deadlines effectively.

Talk about specific tactics you use for campaign optimization, such as A/B testing, analyzing performance metrics, and adjusting budgets based on ROI data. Share an example where your optimized strategy led to improved campaign outcomes.

Emphasize your communication skills and how you keep clients informed about progress and insights. Share a story where you successfully navigated a challenging client situation, ensuring high satisfaction and trust.

Discuss how you align paid media campaigns with SEO best practices by focusing on keyword research and ad copy optimization that resonates with organic strategies. Give examples of how integrated efforts have led to better overall results.

Mention tools such as Google Analytics, SEMrush, or specific bid management tools you’ve used. Explain how these tools help you gain insights into campaign performance and inform your strategy adjustments.

Highlight your commitment to continuous learning. Mention any podcasts, blogs, or industry groups you follow, as well as any certifications or courses you've undertaken recently to ensure you stay ahead in the rapidly changing landscape.

Be honest about a specific campaign, outline what went wrong, and explain how you analyzed the data to identify areas for improvement. Highlight the lessons learned and how you applied these insights to future campaigns.

Explain the KPIs you focus on, such as CTR, CPA, and overall ROI. Discuss how you track these metrics over time and use them to communicate success to clients, adapting strategies based on the results.

Discuss ethical issues such as transparency in ad placements, respecting user privacy, and ensuring that campaigns are aligned with both legal regulations and the brand’s values. Share any experiences where you faced ethical dilemmas and how you resolved them.