Director, Employment Brand

As the Director, Employment Brand at Smartsheet, you will lead initiatives to define our employer brand and culture, develop communication strategies, and create engaging content that resonates with our candidates and employees. Your responsibilities will include collaborating with multiple departments to align branding efforts, fostering employee advocacy, and championing diversity and inclusion across the organization.

To excel as the Director, Employment Brand at Smartsheet, applicants should have at least 8 years of leadership experience in employer branding or talent marketing, with a minimum of 4 years managing teams. A bachelor’s degree or equivalent experience is essential, along with a strong record of creating and implementing successful employer brand strategies. Familiarity with tech environments and superb project management skills are also key qualifications.

In the Director, Employment Brand role at Smartsheet, you will play a crucial part in championing diversity, equity, and inclusion initiatives. This includes developing strategies that promote belonging and representation within the workforce, creating campaigns that reach diverse talent audiences, and working closely with leadership to align company values with our inclusive culture.

Key skills for the Director, Employment Brand position at Smartsheet include leadership and strategic thinking, excellent communication and storytelling abilities, project management, as well as experience in shaping employer branding strategies. Additionally, cross-cultural competency and the ability to foster trust and collaboration are essential to effectively connect with team members and stakeholders at all levels.

As the Director, Employment Brand, you will enjoy a competitive salary alongside various perks, including comprehensive health benefits, stock options, a robust 401k match, flexible time-off policies, paid volunteer days, and opportunities for professional growth through resources like Udemy online courses. Smartsheet values its employees and provides a supportive work environment with options for remote work.

An effective employer brand clearly communicates the values, culture, and unique offerings of the company. It should resonate with both current employees and potential candidates, showcasing what makes the organization a great place to work. In your answer, highlight examples of successful employer branding strategies you have implemented.

Provide a detailed example of an employer branding campaign you led, including the objectives, strategies used, team collaboration, and measurable results. This demonstrates your hands-on experience and ability to drive impactful initiatives.

Discuss various metrics such as engagement rates, application numbers, candidate feedback, and retention rates that you would use to evaluate the success of your initiatives. Emphasize the importance of continually refining strategies based on these metrics.

Explain how employee advocacy can enhance employer branding by leveraging authentic employee experiences and testimonials. Detail ways you've empowered staff to share their stories and become ambassadors for the brand.

Talk about your approach to continuous communication with leadership and employees to gather insights and feedback that ensure the employer brand reflects the true culture of the organization. Highlight collaborative strategies you would employ.

Describe your experience with diversity-focused recruitment strategies such as targeted campaigns, partnerships with diverse organizations, and tailored messaging that resonates with various communities. Share any specific results achieved.

Discuss resources you use to keep up with industry trends, including webinars, networking events, and relevant publications. Highlight any specific examples of insights gained and implemented in your previous roles.

Outline your method for identifying candidate personas and how you tailor content to meet their needs and interests. Mention tools or frameworks you might use to ensure effective communication with each persona.

Share specific challenges you've encountered, how you addressed them, and what you learned from the experience. This demonstrates your problem-solving skills and adaptability.

Describe your approach to addressing and resolving negative feedback, emphasizing the importance of transparency and proactive engagement with both employees and candidates. Share any instances where you successfully turned criticism into an opportunity for improvement.