Product Marketing Manager, Remote US

Working for a company like Smile Digital Health means supporting our mandate for #BetterGlobalHealth. We strive towards this goal every day, and the results can be seen in the impact of our innovative health data platform and data management solutions, which are used in over 15 countries.

Smile Digital Health makes it easy for healthcare stakeholders to collect and exchange data with our leading FHIR-based data liberation platform.

At its heart, the Smile platform enables people and organizations to better manage healthcare data.

Simply put, we help liberate healthcare data to ensure effective healthcare delivery across care teams and health systems. 

Apply today and find plenty of reasons to SMILE!

Summary:

The Product Marketing Manager plays a pivotal role in enhancing Smile’s market presence and leading our marketing efforts in the US payer market. This role is critical in driving the positioning, messaging, and go-to-market strategy for our payer-focused products and solutions. This role will require a deep understanding of the US payer segment, strong analytical skills and a proven track record in product marketing.

• Manage and facilitate the development of marketing strategies, messaging, and campaigns for the US payer market. This includes development of compelling product positioning and messaging that resonates with the payer audience, as well as the creation of value propositions that differentiate our products from competitors and align with payer market needs.
• Maintain in-depth knowledge of industry trends and conduct comprehensive market research to understand US payer segment needs, trends, and competitive landscape to identify opportunities and potential challenges. Analyze data to generate actionable insights that inform product positioning and marketing strategies.
• Lead the development and execution of go-to-market strategies for payer-focused products. Coordinate with cross-functional teams, including Product Management, Sales, etc. to ensure successful product launches.
• Collaborate with the product management team to develop and maintain an in-depth understanding of product features and benefits. Lead development and definition of ideal customer profiles (ICPs) and personas to inform the development and management of targeted multi-channel campaigns to generate awareness, brand affinity, and demand.
• Develop payer-specific content and announcements and coordinate with cross-functional teams, including corporate marketing, to update payers’ content on the website and Smile-owned social channels. Optimize content for search engines and ensure brand and voice consistency.
• Create various product marketing materials, including product information sheets, brochures, sales collateral, sales decks and other content for payer-related products and support cross-functional teams. 
• Drive product launches, follow-up on post-launch activities for launched products, and coordinate marketing campaigns to maximize product visibility and sales.
• Prepare marketing briefs for Corporate Marketing’s execution plans and generate regular reports on key performance indicators and marketing initiatives.
• Ensure all communications and interactions are conducted with the highest standards of professionalism and comply with all applicable policies.

• 5+ years of experience in product marketing, specifically with the US payer market. Previous experience at B2B technology start-up and/or the Health IT and/or SaaS  industries is preferred.
• Bachelor’s degree in Marketing, Business Administration, or related field; MBA is preferred. 
• Understanding of technical concepts and information with the ability to translate complex ideas into user-friendly language.
• Strong understanding of marketing principles and best practices.
• Proven self-starter with creative problem-solving, written and verbal communication skills.
• Ability to effectively and efficiently use software, including but not limited to, Windows/Mac, Google Suite, Atlassian, HubSpot, SalesForce and more.
• Ability to work collaboratively in a cross-functional team environment.
• Strong organizational and project management skills.

Some of the benefits we offer:

* Remote Work Environment

* Flexible Time Away From Work Policy including PTO, Personal and Sick Days

* Competitive Salary and Health/Medical Benefits

* RRSP/TFSA/401K Employee Contribution

* Life and Disability

* Employee Assistance Program

* FHIR Study Program and Skillsoft Learning

* Super HAPI Fun Club

Smile's core values include respect, inclusion, embracing our differences, and celebrating shared values because our people are the foundation of our success. We are big on creating a sense of belonging and empowering each other to bring our authentic selves to work.  We are dedicated to fostering a workplace that values diversity, equity, and inclusion.

We welcome and encourage candidates of all backgrounds to apply. Candidates are encouraged to inform us if they wish to discuss or require accommodations during interviews or while working at Smile.