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Sr. Director, Marketing Science

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Revenue Product team drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap. Our team combines Ads Product Management, Product Marketing, Marketing Science and Measurement, and Solutions Engineering to build solutions that deliver impactful results for advertisers. We ensure Snap's ad products are effective, efficient, and customer-centric, enabling businesses to connect meaningfully with our global community.

We're looking for a Senior Director, Marketing Science to join our Revenue Product team at Snap. 

What you'll do:

  • You will inspire and lead the teams responsible for driving Snapchat’s advertiser retention through the construction and application of measurement strategy, processes, organizational design, analysis, learning frameworks, consulting and R&D. 

  • You will define and propel this strategy, and deliver insights to customers in synchrony with Snap’s Product, Engineering, Strategy, Sales, and adjacent organizations.

  • Elevate the organizational impact and operational efficiency of the Marketing Science organization, with a particular focus on measurement & insights strategy, methodology, and operations.

  • Develop organizational-level goals and drive product and growth commitments in partnership with cross functional teams within Snap.

  • Build, mentor and grow a team of senior managers and individual contributors.

  • Influence key decisions and implementation of scalable, reliable, and cost-effective solutions for clients, agencies and partners.

  • Iterate quickly without compromising quality and raise the bar on operational excellence.

Knowledge, Skills, and Abilities:

  • Ability to collaborate strategically with all facets of an organization from C-Levels through to engineers, designers, and other cross-functional teams

  • Ability to inspire and be an effective mentor to direct reports and cross functional teams

  • Ability to execute against defined objectives both tactically and strategically

  • Ability to initiate and drive emerging projects from strategy to completion

  • Ability to communicate results clearly and effectively across a matrix organization

  • A seasoned strategic leader and product-minded thinker

  • A passion for Snapchat and creative problem solving!

Minimum qualifications:

  • BS/BA or equivalent experience

  • 15+ years of product, analysis, or measurement experience in digital ads and/or related space.

  • 5+ years of experience managing a team

Preferred qualifications:

  • Bachelor’s degree in a quantitative field such as mathematics, statistics, engineering, or finance, or equivalent years of experience

  • Demonstrated experience leading a team at scale with an eye for driving efficiency

  • Previous experience partnering with cross-functional executives and management across a globally distributed organization

  • Track record of delivery in rapidly changing, highly collaborative, multi-site, multi-stakeholder environments

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $303,000-$455,000 annually.


 

Zone B:

The base salary range for this position is $288,000-$432,000 annually.

Zone C:

The base salary range for this position is $258,000-$387,000 annually.

This position is eligible for equity in the form of RSUs.

Average salary estimate

$371500 / YEARLY (est.)
min
max
$288000K
$455000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sr. Director, Marketing Science, Snapchat

If you're an experienced leader with a passion for data-driven advertising, then Snap Inc. has an exciting opportunity for you! We’re on the lookout for a Senior Director, Marketing Science to join our dynamic Revenue Product team in Los Angeles, California. At Snap, we believe that the camera is an incredible tool that enhances the way we connect with others, and as the ideal candidate, you’ll play a key role in helping advertisers connect meaningfully with our vast community. In this role, you'll inspire and lead teams focused on measurement strategies and insights that drive Snapchat’s advertiser retention. Your expertise will ensure that Snap’s ad products are not only effective but also customer-centric. You will collaborate across departments—working closely with Product, Engineering, and Sales—to elevate our measurement and insights strategy. Plus, you'll build and mentor a talented team while fostering an environment of operational excellence. With your extensive experience in digital ads and strategic leadership, you will influence key decisions and help implement innovative solutions for our clients. If you're looking for a role that challenges you to think creatively and strategically while being a part of a fun and innovative workplace, then we can’t wait for you to apply!

Frequently Asked Questions (FAQs) for Sr. Director, Marketing Science Role at Snapchat
What are the responsibilities of the Senior Director, Marketing Science at Snap Inc.?

The Senior Director, Marketing Science at Snap Inc. is responsible for leading teams that drive advertiser retention through innovative measurement strategies. This role involves developing insights that align with various departments such as Product, Engineering, and Sales, enhancing Snap's marketing science capabilities, and driving organizational efficiency.

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What qualifications are needed for the Senior Director, Marketing Science role at Snap Inc.?

Ideal candidates for the Senior Director, Marketing Science position at Snap Inc. should have a BS/BA degree or equivalent experience, with over 15 years in product analysis or measurement in digital ads. Additionally, 5+ years of team management experience is preferred, demonstrating the ability to lead and inspire cross-functional groups.

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How does Snap Inc. support team collaboration in the Senior Director, Marketing Science position?

Snap Inc. fosters a 'default together' approach, encouraging team members to work in-office at least four days a week. This collaborative environment is essential for driving innovation, enhancing company culture, and achieving effective communication across departments.

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What skills are important for success as the Senior Director, Marketing Science at Snap Inc.?

The Senior Director, Marketing Science should possess strong strategic collaboration skills, the ability to execute defined objectives, and excellent communication skills. An understanding of emerging project management from strategy to completion is also crucial for driving success in this role.

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What is the pay range for the Senior Director, Marketing Science position at Snap Inc.?

The base salary for the Senior Director, Marketing Science position at Snap Inc. varies depending on the pay zone. For Los Angeles, the salary ranges from $303,000 to $455,000 annually, with additional equity in the form of RSUs as part of the compensation package.

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Common Interview Questions for Sr. Director, Marketing Science
What inspires your passion for marketing science?

In your answer, connect personal experiences and insights that illustrate your deep understanding and enthusiasm for marketing science. Discuss how you see data-driven strategies enhancing marketing communications and shaping consumer relationships.

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How do you develop a measurement strategy for a new advertising product?

Outline a methodical approach where you assess market needs, identify key performance indicators, and collaborate with various teams to gather data. Emphasize the importance of iterative testing and refining the strategy based on feedback and results.

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Can you share an example of a successful marketing campaign you led?

Provide a detailed overview of a campaign, highlighting the objectives, strategies employed, tools used for measurement, and the outcome. Including quantitative results will not only showcase your effectiveness but also your strategic thinking.

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How do you ensure operational excellence within your team?

Discuss specific processes or frameworks you've implemented that not only streamline productivity but also encourage continuous improvement. Highlight your mentoring style as a means to inspire accountability and innovation among team members.

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What steps do you take to build a cohesive team?

Point out your emphasis on open communication and collaboration. Explain how you facilitate team-building activities, encourage feedback, and foster an inclusive culture that values diverse perspectives.

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How do you handle conflicting objectives within your team or organization?

Share your approach to conflict resolution, which may involve active listening, mediation, and a focus on aligning team objectives with broader company goals. Highlight your collaborative style in seeking win-win solutions.

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What role does data play in your decision-making process?

Express your belief in data-driven decision making, explaining how you analyze data to inform strategic choices. Include examples where data insights have led to positive outcomes in your past roles.

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How have you adapted to changes in the digital advertising landscape?

Discuss specific trends or shifts you've noticed in digital advertising and how you've adapted your strategies. Highlight your commitment to staying current with industry trends through continuous learning and networking.

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What metrics do you consider most important when evaluating an advertising campaign's success?

Identify KPIs pertinent to advertising success, such as ROI, engagement rates, and customer acquisition costs. Elaborate on how these metrics drive your analysis and insights for ongoing campaigns.

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Describe your experience in collaborating with cross-functional teams.

Provide examples of previous projects where you've effectively worked alongside different departments and how those collaborations led to better outcomes. Emphasize your strong communication and relationship-building skills.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 9, 2025

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