Senior Event Marketing Manager

Our Opportunity

We are seeking a dynamic and experienced Senior Event Marketing Manager who is passionate about the operational, analytical, and business relationships that contribute to the success of events. Our driven, operationally-minded, and collaborative event professional will support our expanding global calendar of third-party conferences and proprietary events to enhance Snyk’s brand awareness, foster lead engagements, and create new sales opportunities. Snyk is on a mission to create immersive experiences for our customers, users, prospects, and the community at large.

You’ll Spend Your Time:

• Driving, developing, and managing our global events and conferences calendar to enhance Snyk’s brand awareness, foster lead engagements, and create new sales opportunities.
• Collaborating closely with marketing, DevRel, sales, and business development teams to strategize the selection of the most suitable tradeshows and conferences for Snyk.
• Overseeing pre-, during, and post-event planning, reimagining both virtual and in-person events to maximize engagement, and regularly reporting on business results.
• Managing vendor relationships, partnering with vendors to achieve event goals effectively.
• Planning, budgeting, measuring ROI, and setting goals for lead and pipeline generation, ensuring meticulous tracking towards objectives.
• Defining tasks based on company priorities and troubleshooting problems independently.
• Effectively communicating successes aligned with the company's core business outcomes.
• Acting as an evangelist for Marketing processes and principles.
• Utilizing data to inform decision-making and collaborating with managers and analysts to establish reporting mechanisms for tracking results.

What You’ll Need:

• 5+ years of experience in B2B event management, including both in-person and virtual platforms, with a demonstrated ability to engage effectively with users.
• A dedication to perfecting small details and exceeding user experience expectations.
• Previous collaboration with inside sales teams, demonstrating an understanding of how to support and accelerate their efforts.
• A data-driven mindset, with experience in analyzing campaign results to derive actionable business recommendations.
• Comfortability with multitasking, catering to various stakeholders, within a fast-paced environment.
• Proficiency in utilizing marketing automation and CRM tools.
• Ability to effectively communicate complex challenges to managers.
• A strong sense of ownership over core Marketing programs and their outcomes.
• Proven effectiveness in collaborating with cross-functional team members, approaching challenges with a solutions-oriented mindset.

We’d be Lucky if You:

• Have experience at a global cybersecurity company.
• Have experience driving corporate branded events on a conference scale.
• Are hands-on, curious, and love to learn new things.