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Social Analyst
Fractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are the greatest assets. An ecosystem where human imagination is at the heart of every decision. Where no possibility is written off, only challenged to get better. We believe that a true Fractalite is the one who empowers imagination with intelligence. Fractal has been featured as a Great Place to Work by The Economic Times in partnership with the Great Place to Work® Institute and recognized as a ‘Cool Vendor’ and a ‘Vendor to Watch’ by Gartner.
Please visit
Fractal | Intelligence for Imagination
for more information about Fractal
Position Overview:
Fractal is looking for a proactive and driven Social Anlayst to join our Decision Science Consulting team in the San Jose, CA area.
Responsibilities:
Owns measurement and analytics of marketing programs, campaigns and activities across earned and owned social channels
Leads analytics agency and vendor relationships and develops tools and resources to empower data access and self-service so your expertise can be leveraged where it is most impactful
Inspires and educates the social and strategy teams by creating dashboards, visualizations, reports and presentations that clearly synthesize learnings and surface quantitative insights that shape strategic direction
Creates easy-to-consume ongoing dashboards and measurement plans; monitors and shares insights at a regular cadence throughout the year
Partners with social team to create ad-hoc analyses such as social listening, audience segmentation, competitive analyses
Present and communicate findings to cross functional teams and management in order to drive business decisions
Partners with analysts, media and research teams to contribute social data to larger reporting and analytics initiatives when necessary
Aims to ladder up social KPIs to broader business objectives
Qualifications:
Can expertly communicate a complex graph and distill the business and marketing insight to partners in visual, verbal and written form
Can consolidate a variety of data types to create a holistic picture of campaign and brand performance and identify optimization opportunities across the user journey
Is self sufficient, proactive and resourceful, comfortable working autonomously and driving an analytics project from beginning to end
Experience with social analytics and listening through native and third-party tools for social platforms such as Facebook, Instagram, Twitter, Youtube, WeChat, Pinterest, Sprinklr, Netbase, Tubular etc.
Understands social measurement strategies and can drive metric/KPI definition
Familiarity with digital media analytics and site analytics tools and methodologies, openness to learning new tools and technologies
Collaborator, creative thinker and problem solver
Pay:
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Fractal, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: $96,000 - $149,000. In addition, for the current performance period, you may be eligible for a discretionary bonus.
Benefits:
As a full-time employee of the company or as an hourly employee working more than 30 hours per week, you will be eligible to participate in the health, dental, vision, life insurance, and disability plans in accordance with the plan documents, which may be amended from time to time. You will be eligible for benefits on the first day of employment with the Company. In addition, you are eligible to participate in the Company 401(k) Plan after 30 days of employment, in accordance with the applicable plan terms. The Company provides for 11 paid holidays and 12 weeks of Parental Leave. We also follow a “free time” PTO policy, allowing you the flexibility to take time needed for either sick time or vacation.
Fractal provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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