Social Media Analyst

Description

We're powering a cleaner, brighter future.

Exelon is leading the energy transformation, and we're calling all problem solvers, innovators, community builders and change makers. Work with us to deliver solutions that make our diverse cities and communities stronger, healthier and more resilient.

We're powered by purpose-driven people like you who believe in being inclusive and creative, and value safety, innovation, integrity and community service. We are a Fortune 200 company, 19,000 colleagues strong serving more than 10 million customers at six energy companies - Atlantic City Electric (ACE), Baltimore Gas and Electric (BGE), Commonwealth Edison (ComEd), Delmarva Power & Light (DPL), PECO Energy Company (PECO), and Potomac Electric Power Company (Pepco).

In our relentless pursuit of excellence, we elevate diverse voices, fresh perspectives and bold thinking. And since we know transforming the future of energy is hard work, we provide competitive compensation, incentives, excellent benefits and the opportunity to build a rewarding career.

Are you in?

PRIMARY PURPOSE OF POSITION

Pepco Holdings' social media team is charged with creating strategic, innovative brand, advertising and marketing plans and materials. Together with Pepco Holdings' external agencies, the Social Media Analyst position provides social media support to Pepco Holdings' companywide brand strategy, advertising and integrated marketing campaigns. The position helps drive Pepco Holdings' overall content strategy for owned social media channels and routinely collaborates across other Pepco Holdings business functions to develop digital content that supports issue and messaging priorities. The position will also assist in management of enterprise-wide social media software as well as and the establishment of governance and support protocols to help ensure successful implementation company wide.

PRIMARY DUTIES AND ACCOUNTABILITIES

• Support the day-to-day operations of all of Pepco Holdings' storytelling platforms, including Facebook, Instagram, Twitter, LinkedIn and YouTube, while advising on best practices and new platforms to consider. Grow, track and organize channel audiences across all platforms.
• Create and execute organic and paid social media content and campaigns, including copywriting and visual development as necessary, guide strategy, and interpret analytics to positively contribute to and influence the success of content.
• Establish a presence in the community/communities in our service territory. Provide real-time, onsite event coverage and offer a journalistic approach to seeking out stories, interviews, and visuals.
• Collaborate with customer care representatives to actively monitor, listen, triage and respond to inbound messages and posts on Pepco Holdings owned social media profiles. Ensure both private and public social communications reflect brand values and messaging priorities.
• Collaborate with colleagues from across the business to share content and lead execution of social campaigns on various programs, initiatives, and business areas. Define objectives, establish content strategy and work with client to provide reporting and evaluate performance.
  

JOB SCOPE

Position is full-time Requires ability to travel. Requires ability to work extended hours in evening and/or weekend.

Qualifications

MINIMUM QUALIFICATIONS

• 4-year relevant degree and 2-5 years' professional experience in social media for a Fortune brand, marketing, PR or advertising agency. In lieu of degree, 6-9 years of relevant experience.
• Demonstrated ability to produce comprehensive and innovative social media strategies in support of high-profile initiatives and campaigns.
• Excellent writing and copy-editing skills, experience writing for multiple audiences and platforms. Excellent interpersonal communications. Proven ability to work effectively in a collaborative team environment.
• Strong organizational skills to effectively manage resources and the execution of multiple projects on an ongoing basis. Experience managing or interacting with digital agencies and internal stakeholders. Familiarity with design and web development processes and guiding principles.
• Experience interfacing with executives and management personnel.
• Demonstrated commitment to continuous personal and professional growth and development.

PREFERRED QUALIFICATIONS

• Ability to translate complex industry issues into rich and engaging digital and social content and bring a human and community framework Pepco Holdings channels.
• Experience with Sprinklr or other enterprise level social media management platforms.
• Highly motivated individual who demonstrates commitment to continuous personal and professional growth and development.
• Experience gathering interesting photos and videos using a mobile phone, creating graphic or visual design, video editing and social media creative development.