Job details

Social Media Coordinator

Social Media Coordinator

George Mason University’s Office of University Branding (OUB) is looking for a dynamic, community-driven, detail-oriented Social Media Coordinator to join the Mason Social Media team to create film, and produce high-quality video content for George Mason University’s President’s social media channels (Instagram, Twitter, and Facebook), and support Mason’s official social media channels (Facebook, Twitter, Instagram, LinkedIn, and TikTok).

The Social Media Coordinator will work closely with the University President, Deputy Vice President of Media and Communications, the Social Media team, and individuals across the Office of the University Branding department. Reporting to the Social Media Manager, the Social Media Coordinator will play a key role in advancing key priorities, voice, and image of the University President and the George Mason University brand on social media.

Responsibilities:

Manage the University President’s social media accounts and support the social media team in developing and producing video, photography, and graphic content to drive brand awareness, engagement, and advocacy for these channels on Facebook, Twitter, Instagram, LinkedIn, and TikTok accounts. One core focus of this position will be Instagram reel video content for both the President and the main University channel;
Engage with followers and monitor conversations of the President’s various social media channels;
Identify and communicate with influencers, partners, board, and donors as identified by leadership;
Keep your pulse on the latest emerging platform trends and propose ideas on how Mason’s President and new brand can show up on these platforms;
Assist with social media as part of OUB’s Crisis Communications response plan;
Work in collaboration with social and digital teams to understand performance and growth metrics in order to adjust content for optimized posting across all social media channels; and
Participate in brainstorms and content ideation.

Required Qualifications:

Bachelor’s degree in English, Marketing, a similar field, or an equivalent combination of education and experience;
A passion for social media, understanding of platforms and audiences, and knowledge of best practices;
Proficient with Adobe Creative Suite, Adobe Premier, SEM Rush, Canva, and social media platforms;
Digital video and photography skills;
Experience creating effective, engaging content. Previous experience assisting with creating video content and social media campaigns;
Excellent written, verbal, and professional communication skills;
Ability to work independently and collaboratively;
Demonstrated organizational and time management skills to meet deadlines;
Demonstrated excellence in writing, proofreading, and editing;
Excellent research, organizational, and time management skills;
Effective listening and communication skills;
Ability to multitask while preserving attention to detail; and
Experience managing social channels and digital communities.

Preferred Qualifications:

Video editing experience a plus; and
Photography experience a plus.

Special Instructions to Applicants

For full consideration, applicants must apply at https://jobs.gmu.edu/; complete and submit the online application; and upload a cover letter, resume, and a list of three professional references with contact information.

For Full Consideration, Apply by:

By George Mason University

In the shadow of Washington, DC, and its monuments to another famous George, George Mason University teaches public policy and maybe a little politics to some 30,000 students annually. The school offers roughly 200 degree programs in areas such as...

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FUNDING

Public

INDUSTRY

Colleges & Universities

TEAM SIZE

5001-10000

LOCATION

Hybrid, based in Fairfax, VA

DATE POSTED