Social Media Manager

Position Overview

The Social Media and Digital Communications Manager position will provide comprehensive support to Proterra’s Communications team. The role of the Communications team is to protect and enhance Proterra’s brand and reputation. We are Proterra’s chief storytellers and the custodians of the company’s narrative. We help inform, educate, and inspire customers, partners, policymakers, and other stakeholders about our company’s mission and vision, the strength of our technology, and the impact we are having by delivering industry-leading EV solutions for commercial vehicles. As Social Media and Digital Communications Manager, you will play a pivotal role in shaping our company’s narrative across our company’s social and digital communications channels. This person will work closely with the Director of Corporate Communications to develop and implement innovative social media strategies that engage and resonate with audiences. This role will own the day-to-day management of Proterra’s social media channels. You will support the Communications team’s overall storytelling efforts, including working across Proterra’s business units to source and tell inspiring sources through social media and digital communications content.

We are a growing, multi-disciplinary communications team. To be successful in this role, you are a creative thinker with proven communications and storytelling skills, have a firm understanding of how to design and execute successful social media campaigns, and leverage social and digital communications channels to increase brand awareness. You enjoy collaborating with all different kinds of people – from end-use customers to battery engineers – and are passionate about clean transportation.

About the Role – You Will:

• Oversee Proterra’s social media channels, including strategy development, program execution, and community management.
• Create new and innovative social media strategies for established and emerging platforms that grow and engage our audiences.
• Partner with Marketing, Creative, and other internal stakeholders to craft and publish compelling social media copy, graphics, photos, video, and other digital content that enhances our brand voice and narrative.
• Define social media priorities, establish measurable goals and objectives, and regularly analyze and report out on program effectiveness
• Manage all inbound requests for social media support, and advise on social media strategy and best practices to internal stakeholders.
• Ensure that we are driving integrated storytelling and editorial themes by managing social media calendar.

About Our Group

• 
  As strategic partners, the Corporate Communications team in Burlingame, CA strives to ensure that our values, culture and engagement always allow us to do great things for our company.
• We strive to provide the highest level of service and support to our internal and external clients each and every day.
• We strive to provide the highest-level service and support to our clients.
• We work collaboratively to build strong relationships with our clients, partners, and own team.
• This position will collaborate with team members across Proterra businesses and locations as well as external customers.
  
  
  

About You

• Self-starter with the ability to adapt interpersonal styles and techniques to influence and build relationships at all levels of the organization, and with external service providers, vendors, and customers.

• Creative, imaginative, strategic thinking with a hands-on attitude.
• Strong communication skills, including excellent written and verbal skills.
• Strong time management and organizational skills; proactive and able to multi-task projects with minimal supervision.
• Customer-focused attitude, with high level of professionalism and discretion.
• Detail-oriented, resourceful, and diligent.
• Analytical with the ability to identify key insights and optimize social campaigns based on results.
• Sound judgment and problem-solving skills.
• A team player who enjoys collaborating with others and exhibits kindness and genuine care for the well-being of colleagues.
• Excellent English written and verbal skills.

Your Experience Includes

• 
  5+ years of social media or related digital communications experience, preferably in a public company setting.
• Deep understanding of established and emerging social media and digital communications tools, including but not limited to LinkedIn, Twitter, Facebook, YouTube.
• Familiarity with storytelling elements needed to resonate across a range of digital communications channels, with a expertise in B2B social media strategy.
• Proven ability to identify, source, and package story ideas from concept to execution
• Knowledge of electric vehicles, battery technology and heavy-duty vehicles is a preferred but not required.

Location: Flexible

#LI-REMOTE

Travel: 0 - 10%

Proterra is an Equal Employment Opportunity Employer, providing equal employment opportunities to all Employees and applicants for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity, national origin, disability, age, genetic information, veteran status, pregnancy, childbirth, or related medical conditions, including, but not limited to, lactation or any other characteristic protected by applicable federal, state, or local law or ordinance. Proterra participates in the Electronic Employment Verification Program (E-Verify).

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)