Social Media Manager

Company Overview

Force Factor Brands is on a mission to disrupt the global health and wellness industry by creating innovative health products that consumers love, at price points they can afford. Our vitamins, supplements, and better-for-you foods are scientifically formulated to help create healthier and happier lives for people of all kinds (and soon, their pets, too!).

Our award-winning products are sold in thousands of retail and eCommerce stores nationwide, including Walmart, The Vitamin Shoppe, Sam's Club, GNC, CVS, Walgreens, iHerb, and Amazon. Currently, more than 15,000 people buy our products every day, and that number is growing every month. You have the potential to make a real impact on people's lives by working at Force Factor to create solutions that improve global health.

Culturally, think of us as an intense, meritocratic, and exciting high growth startup that has survived and thrived through its first decade of rapid evolution, and is now thinking about how to scale up and conquer the next decade's challenges and opportunities. We've sold more than a billion dollars worth of products to consumers over the last 13+ years, but fundamentally know that we're just at the beginning of our journey, and that's where you come in! We need the smartest, highest energy people with real integrity who are looking to join an ambitious, hard-working team.

Force Factor is based in Boston's innovative Seaport District, but we have valued team members living all over the world. Our team is filled with passionate, dedicated, and inspiring people operating with an ownership mindset (which is easy, because we are entirely privately held and plan to stay that way). If you love a challenge, enjoy acting with urgency, and prefer to opt into a high performance culture, when you join us, you'll feel like you've finally come home. Our private ownership structure is designed for the long term to enable huge opportunities for key team members to generate significant wealth, and we hope you'll choose to help us build an enduring and successful business for decades to come.

The Role

The Social Media Manager is responsible for developing compelling content that drives conversation and engagement across social media platforms. You will lead social content strategy and execution for Force Factor's social presence on Facebook, Instagram, TikTok, and beyond.

We are looking for an outgoing marketer who intuitively understands what drives growth and excitement for brands in social media - someone who can work with creatives, content agencies, and influencers at scale to elevate the Force Factor brand in consumers' minds. Our consumers span geographies and demographics, and the right candidate must have a proven track record of successfully navigating different messaging for different audiences, ideally unifying their approach with one cohesive strategy.

If you are a passionate and creative storyteller excited about bringing a brand to life, connecting with consumers, and driving engagement, this role is a great fit for you. Our social media right now, candidly, is sub-par. We know it and are looking for a best-in-class marketer to lead the charge to fix it, grow it, and make it the best vitamins and supplements social media presence in the world.

Key Responsibilities

• Lead social media content creation, working with our in-house creative team to develop phenomenal organic content for regular posting on Facebook, Instagram, TikTok, etc.
• Pioneer new, dynamic, and personalized ways of generating engaging content
• Build scaled influencer, ambassador, NIL college athlete, and other similar marketing programs to leverage social proof at scale across our portfolio of products
• Work with UGC platforms to source persuasive collateral for use in organic and paid social media, on eCommerce retail websites, on ForceFactor.com, and in other media
• Other duties as directed

Ideal Qualifications

• Experience (and proven track record) growing a consumer-focused (ideally CPG) brand on social media
• 3+ years of social media marketing experience
• Mastery of social platforms and related management, optimization, and analytics tools
• Demonstrated ability to engage diverse audiences across product categories and purposes
• Experience managing external creators and influencers
• Exceptional internal and external communication skills
• Strong work ethic and a desire to continuously learn and improve
• A scrappy, startup mindset, with no fear of taking ownership to develop and drive your vision
• The desire to win, with an inherently competitive spirit
• You live, breathe, eat, sleep, and dream social media; if talking about the TikTok algorithm doesn't get you excited, this role may not be a good fit!

Our Commitment to Diversity, Equity, and Inclusion

Force Factor Brands is a meritocracy filled with innovative high-achievers committed to working every day to build a best-in-class company. An ownership mindset and alignment with our Operating Principles drive cultural fit at Force Factor- that's it. We invite all opinions to be shared in the hopes of securing the best eventual business outcome on any decision that needs to be made and have always been dedicated to creating an inclusive workplace where high-performers feel enabled to achieve their goals and unlock their potential.

Regardless of your ethnicity, gender, culture, sexual orientation, or disability, you will be valued at Force Factor according to the impact you make at the company through your hard work and creative thinking. Harassment or discrimination of any kind is not tolerated here and we aspire to create a company in which equality and inclusion is achievable for all. We believe that diversity of backgrounds, thoughts, and experiences contributes to business performance and enables us to build a scalable long-term future for our global brand.

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