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Social Media Marketing Manager

Social Media Marketing Manager

TX - Corporate
Corporate
E-Commerce

Who We Are

At Fossil Group, we dare to dream, disrupt, and deliver in a better way. We are committed to creating great watches, jewelry, and leather goods by investing in technology and long-term value creation. We do this by living out our core values - Authenticity, Grit, Curiosity, Humor and Impact - each and every day, continually powered by purpose and our people. Come be a part of Fossil, where we thrive on diversity, innovation, uniqueness, and inclusion!

Make an Impact

Katchin is the first global marketplace created specifically for jewelry and watches, backed by the legacy of Fossil Group. We are a team of trailblazers and innovators who are passionate about what we do and deeply value our incredible team members. We believe that fostering a positive and supportive work environment is key to achieving our shared goals and driving success.

Katchin is looking for a Social Media Manager to lead influencer marketing and organic social globally for our growing brand.

Social Implementation

  • Own the scheduling, posting, and copywriting for all social media platforms, including Facebook, Instagram, and TikTok
  • Develop and execute all Google Analytics organic link tags for all organic social channels
  • Manage daily social engagement with followers and community

Social Ideation and Strategy

  • Develop social media content strategy and maintain editorial calendar in support of seasonal marketing strategies
  • Partner with the media team to define and execute strategies to support our paid and organic social objectives.
  • Build creative briefs, including influencer and internal creative content, as needed
  • Partner and collaborate with cross-functional teams, local teams, and customer care partners to regularly optimize and refine social strategy and content

Social Media Analytics + Campaign Recaps

  • Define appropriate KPIs and measure the impact of all campaigns
  • Partner with Social Agency of Record on paid social and influencer reporting
  • Leverage insights and learnings for campaign optimization

Influencer + Content Creation Strategy

  • Oversee seasonal influencer and content creator plans.
  • Manage user generated content moderation

Additional Responsibilities

  • Provide ongoing counsel on social best practices and tactics that align with brand objectives/goals and overall business
  • Monitor customer engagement and identify new ways to activate participation and feedback.
  • Participate in regional and brand marketing meetings/ check-ins, as needed

Your Skills

  • Bachelor's degree in Communications (or equivalent experience)
  • Social media experience, including social best practices, trends, platform functionality, and community management
  • Excellent written and oral communications skills
  • Strong organizational skills and social/digital-first thinking is a must
  • Proficiency in Google Analytics, Emplifi and other analytic platforms/programs with the ability to optimize based on findings
  • Experience creating low-fi TikTok content with in-app editing abilities

Preferred Qualifications

  • Experience working for a global retail brand and/or start up
  • Highly skilled in social tools like Social Studio, Creator Studio, and Curalate
  • Ability to work cross-functionally with a wide range of internal and external stakeholders

The Perks

  • Comprehensive benefits packages inclusive of health and well-being services
  • 401(k) match and education on retirement planning
  • Paid parental leave for eligible employees, and a Return Back to Work program for new parents and caregivers to phase back into work on a reduced schedule
  • Generous Paid Time Off including Floating Holidays, Volunteer Time, and Summer Flex Fridays
  • Hybrid working schedules
  • Tuition reimbursement on approved programs
  • Fossil merchandise discounts
  • Career Development Programs

Accommodations Statement

We are committed to creating an inclusive culture and strongly encourage candidates of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents and individuals with disabilities to apply. If you need accommodations at any point during the interview process please let us know at applicationaccommodation@fossil.com.

#LI-Hybrid
#LI-MF
#DigitalPowerhouse

Brand Name

Portfolio

Job Status

Full Time
LinkedIn Job Level
Mid-Senior Level
Social Media Marketing Manager | Fossil
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