Social Media Specialist

Cirrus Aircraft’s Mission is to deliver an aviation experience that is the pinnacle of innovation, quality, and safety to our customers. Cirrus Aircraft is the recognized global leader in personal aviation and the maker of the best-selling SR Series piston aircraft and the Vision Jet™, the world’s first single engine Personal Jet and recipient of the 2017 Robert J. Collier Trophy. Founded in 1984, the company has redefined performance, comfort and safety in aviation with innovations like the Cirrus Airframe Parachute System® (CAPS®) – the first FAA-certified whole-airframe parachute safety system included as standard equipment on an aircraft. To date, worldwide flight time on Cirrus aircraft has passed nine million hours and over 170 people have returned home safely to their families as a result of the inclusion of CAPS® as a standard feature on all Cirrus aircraft. Find out more at www.cirrusaircraft.com.

Cirrus offers a competitive benefits package and is dedicated to the advancement of general aviation. The Cirrus Flying Club offers employees and their family members the unique opportunity to obtain their private pilot’s license in the comfort of a Cirrus or rent a Cirrus for an impromptu adventure at a greatly reduced rate. We are committed to investing in the future of our employees and company by offering professional development and career progression opportunities and we engage employees by offering several employee and family events throughout the year, as well as the opportunity to take part in activity clubs and community events.

Job Summary:

The Social Media Specialist will be responsible for capturing, developing, editing and delivering creative social media content that is designed to comprehensively showcase the company and its products, services and offerings. The Social Media Specialist will engage with followers, and create and maintain an interactive relationship between consumers, customers, partners, stakeholders and Cirrus Aircraft. Additionally, the Social Media Specialist will expertly report on social metrics and trends to the management and leadership team.

The successful candidate will be an excellent communicator and collaborator, a creative thinker and storyteller, a self-starter and a team player. As an active participant in data collection and analysis, you will play a key role in consistently improving the company’s social media practices over time. The Social Media Specialist will report to the Public Relations Manager.

Essential Duties:

• Work closely with all Cirrus Aircraft divisions to develop social media campaigns that aid in achieving sales targets and foster new relationships and opportunities.
• Assist the global sales team and other company stakeholders with social media posts and on-brand strategies that comply with corporate standards.
• Proactively engage with followers, customers, partners and stakeholders for campaign opportunities.
• Ideate, capture, edit and publish content for all social media platforms.

• Leverage and utilize the content calendar for all social media posts across all channels. Proactively share materials with the team in advance.
• Collaborate with the Public Relations Manager on an evergreen corporate social media strategy for channels and posts that align with the brand, industry best practices, etc.
• Monitor corporate social media accounts and offer constructive interaction with followers.

• Monitor competitor and luxury brand social media accounts, compare performance, alert on trends, etc.
• Devise tactics to increase follower populations across our social channels.
• Identify and engage influencers within vertical markets as necessary.
• Seek new opportunities for brand awareness, influencers, collaborations, etc.
• Develop monthly reports on metrics and emerging social media trends that will be submitted to management and leadership teams.
• Support with crisis communications as needed.

Education and/or Experience:

• Bachelor’s Degree in Marketing, Communications or a related field.
• 2+ years’ experience in social media management.
• Exceptional multi-tasking skills.
• Exceptional photography, videography and editing skills.
• Able to collect and report on social media performance.
• Identify and report on new opportunities.

Competencies:

To perform the job successfully, an individual should demonstrate the following competencies:

• Drives Results: Consistently achieves results, even under tough circumstances.
• Ensures Accountability: Holds self and others accountable to meet commitments.
• Customer Focus: Builds strong customer relationships and delivers customer-centric solutions.
• Build Networks: Effectively builds formal and informal relationship networks inside and outside the organization.
• Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities and activities may change at any time with or without notice. Work beyond 40 hours per week may be required for events, customer relations, etc.

This opportunity is located in Knoxville, Tennessee. Chosen as the location for our Vision Center Campus, the hub of our customer experience activities, Knoxville is often described as a hidden gem. Surrounded by the Smoky Mountains and home to the rambling Tennessee River, the town offers a plethora of outdoor activities and a vibrant downtown. Very few places feature the opportunity to experience live music, culture, outdoor adventures and acclaimed cuisine in one location. It’s no wonder why Knoxville was recently named as a “Top 10 Destination on the Rise” by Trip Advisor.

Cirrus is dedicated to a drug free work environment promoting equal employment opportunity. Qualified applicants will receive consideration for employment without regard to race, sex, national origin, color, age, disability, religion, pregnancy, veteran status, marital and family status, sexual orientation, receipt of public assistance, genetic information or any other characteristic protected by applicable law

Skills