Social Strategist

We have a simple belief — Unexpected Works. It means that the best idea is the one you never saw coming. The thing that catches you so off guard that you can‘t look away. And the only path to genuinely unexpected works is through creativity. Not just what passes for creativity because it answers a brief, looks the part and helps everyone sleep at night. But creativity that is foreign, surprising and interesting enough to cause jaws to drop and sales to soar.

We believe in people, product, and profit, in that order. For us, people always come first. They’re the soul of our agency. It takes amazing folks to make amazing work. That’s why we make sure everyone who comes through the door is as great as the people who are already here. It’s also why we constantly strive to build diverse teams where everyone brings something unique to the table. Because you can’t make the unexpected if you only work with the usual suspects. By bringing together diverse thinkers with different backgrounds and perspectives, we validate Bill Bernbach’s notion that an idea can turn to dust or magic, depending on the talent that rubs against it. So, come be part of the magic.

• The successful candidate will be passionate about finding new ways to bring ideas to life and be able to communicate those points of view clearly and persuasively.
• Lead the divining of integrated insights and strategic planning in a way consistent with the agency’s goal of bringing a strong analytical and cultural foundation to uncover: fresh and innovative insights/business opportunities and inspiring creative ideas.
• Be an expert in the social media space, recognizing the differences in consumer behavior on each platform as well as providing a clear understanding of the technical capabilities available to reach them.

• Leverage social listening and social behaviors to develop deep knowledge of category and competitive activity while keeping a finger on the pulse of existing and emerging consumer and cultural trends.
• Help create and present thoughtful and actionable social strategies that bring together paid, owned, and earned opportunities and that inspire groundbreaking social work.
• Oversee and help develop key social deliverables including content calendars, social briefs, and reporting.
• Post and report on content developed for clients.
• Partner with creatives and account supervisors to develop disruptive ideas and experiences at multiple customer touchpoints that breakthrough in the category.
• Elevate the work of the community management team, helping to identify opportunities for both proactive and responsive connections.
• Develop partnerships with major social platforms and vendors to help keep the team and agency on the cutting edge.
• Help standardize and productize the team’s approach to social strategy.
• Ensure all deliverables required from the group, internally and externally, are met in a professional, efficient, and timely manner.
• Identify opportunities to constantly improve the quality of thinking applied to our client's business by inspiring and facilitating collaboration among client and agency team members.

• Minimum of 4 years’ experience working directly in social media at an agency or platform
• Marketing background, creative problem-solving, and strong analytical capabilities a must.
• Ability to think creatively and evidence of success in developing great social strategies that led to strong social creative in-market
• Strong qualitative and quantitative research acumen; comfortable navigating, monitoring, and divining insight and ideas from search and social media.
• Knowledge of various social platforms’ business services and posting abilities.
• Strong communication skills, a gifted writer, and enthusiastic presenter with proficiency in Keynote.