Lifecycle Marketing Manager at SoFi in Seattle, WA

The Lifecycle Marketing Manager leads strategy development and implementation as a lifecycle SME for the business. The right candidate has the ability and experience taking business needs, objectives, and data insights, and then translates them into actionable and effective campaigns that leverage cross-channel communication, highly personalized content, and precise targeting. The Lifecycle... Marketing Manager is the lead for most strategic initiatives so a bias for action will ensure success in this role. They engender trust & confidence through professional maturity, marketing competence, skilled planning & project management, and professional communication (written and verbal) with campaign stakeholders. This role will provide the opportunity for someone to support and focus on the lifecycle marketing efforts of our Invest product. What you'll do: Lifecycle marketing strategy SME and campaign execution/optimization expert Collaborate with business & marketing leaders to identify opportunities to drive product adoption, engagement, retention, and cross-sell/up-sell/referral behavior in LCM channels; continually prioritize initiatives and allocate resources accordingly Plan & implement data-driven LCM marketing initiatives in a campaign management tool (including audience selection, trigger qualification, suppressions, segmentation, etc.) Execute marketing campaigns through LCM-owned channels (Email, Push, In-App Messaging, SMS, etc.) and collaborate with other marketing channel partners to drive desired business outcomes Report on campaign performance, test results/learnings, data insights, etc. to LCM leadership, product marketing group, cross-functional partners, executive leadership Develop, enforce, and assist in campaign quality control practices to ensure processing completes in a timely manner and the output is accurate and complete Partner with engineering/product, MarTech, and marketing analytics resources to 1) instrument front- and back-end data events 2) surface data to LCM tools for use in targeting & personalization 3) identify data-driven insights for template/messaging optimization, campaign targeting, and product adoption propensity experimentation Assist LCM Specialists and other LCM Managers in their work, as needed What you'll need: Bachelor's Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience) 3 years of experience working on the design and execution of data-driven marketing initiatives, preferably in the email channel 2-3 years of HTML/CSS coding experience (esp. coding for email) Experience with marketing campaign targeting/segmentation tools (e.g. Braze, RedPoint, Unica, Aprimo, Alteryx, Adobe Campaign, etc.), automation strategy, and experimental design Experience leveraging relational databases, real-time web & app event data in marketing campaigns; SQL statement writing experience a strong plus Strong track record of effective time/project management; ability to multitask & prioritize to ensure project deadlines are met, deliverables are provided on time An aptitude to learn new tools and software quickly Effective verbal and written communication skills, experience presenting channel strategy and campaign results to cross-functional partners and executive leadership Nice to have: MBA or other advanced degree Previous finance or tech industry experience (emphasis on investment services) Prior experience in Braze, Sparkpost, Datagrip, Athena, Amplitude, M-particle Understanding of lifecycle marketing vernacular (e.g. modeling, segmentation, test design, control groups, etc.) Familiarity with various data extraction/manipulation techniques such as select, filter, segment, merge-purge, joins, etc Advanced knowledge of relational databases, real-time event data, data structures, and querying language (e.g. select, merge, join, group by, etc). Salary Range: $80K -- $100K Minimum Qualification Communications & PREstimated Salary: $20 to $28 per hour based on qualifications