Senior Global Marketing Analytics Manager

Why SoftwareOne?SoftwareOne is redefining how organizations build, buy and manage everything in the cloud. By helping clients to migrate and modernize their workloads and applications - and in parallel, to navigate and optimize the resulting software and cloud changes - SoftwareOne unlocks the value of technology. The company's 9,000+ employees are driven to deliver a portfolio of 7,500 software brands with sales and delivery capabilities in 90 countries. Headquartered in Switzerland, SoftwareOne is listed on the SIX Swiss Exchange under the ticker symbol SWON.The roleLocation: UK or US East CoastReporting to Global Head of Marketing Technology & Operations (based in the US)SoftwareOne, a global software and cloud technology solutions provider has embarked on a marketing transformation journey. As a critical part of this, we are now looking for a Senior Global Marketing Analytics Manager to work directly with our Marketing Leadership Team to maximize marketing impact on one of our core channels, while we modernize processes and improve the sites content and user experience.The Marketing Analytics Manager is responsible for tracking marketing KPI attainment and analysing performance of marketing campaigns. As a key member of the Marketing Management & Operations team, the Marketing Analytics Manager defines, builds, and manages the reporting and dashboards that allow the marketing and sales teams to quickly understand what was delivered by marketing activities, focusing on:• Tracking execution against targets for contact acquisition, engagement, and opportunity creation• Analyzing campaign performance and ROI to identify gaps and opportunities for optimization• Reporting progress to Marketing and Sales leadership on a weekly basis• Training marketing staff on how to understand and use analyticsKey responsibilities:Reporting & Dashboarding• Evolve our foundational reporting and analytics program, including developing easy-to-maintain reports and dashboards that highlight Marketing's key performance indicators, as well as operating metrics.• Understand and deliver the underlying insights and the story the data is telling us, leading with recommendations for optimizations.Data Strategy & Campaign Tracking• Optimize and enhance our uniform campaign management/tracking standards for media mix strategies and tactics, directly managing and maintaining the standards across the marketing organization. Evolve the data strategy for media (earned, owned, and paid - digital & traditional), email and web tracking.• Identify and communicate necessary data layer requirements as identified and dictated by Marketing tactics and execution.Customer Journey Analytics & Media Attribution• Build and analyze multi-attribution, full funnel reporting for marketing campaigns. Provide a 360-degree view of the impact of marketing campaigns: from net new to referrals, revenue/margin analysis, etc. Help us understand the customer journey holistically.Advanced Analytics & Modeling• Develop a vision and roadmap to advance modeling and predictive analytics within Marketing and then execute your roadmap, as necessary.• Provide oversight and governance pertaining to targeting and segmentation to ensure that we are leveraging consistently across our ecosystem and staying aligned with other departments. As such this role will help represent marketing as one of our core data stewards.Business Acumen & Insights Generation• Understand the team's goals and objectives and what it is the team is trying to accomplish. Listen to the questions the team is asking and really pinpoint the heart of the challenge/opportunity. From there, explore our data sets - go off-roading and survey the uncharted territories. Then, report back with your findings. What do you learn that can be used to challenge the status quo/pinpoint new, testable opportunities?• Be a creative problem-solver that helps Marketing understand, measure, test, and report on how it drives business insights and outcomes.What we need to see from youYour skills:• Bachelor degree in Marketing, Business, Mathematics, or equivalent work experience. Higher learning and additional certifications are a plus• 5+ years hands-on marketing analytics experience, including data acquisition, reporting, visualization, and analysis• Deep expertise with Excel (you can whip up reports and analyses in no time) - SQL preferred.• Professional experience leveraging PowerBI• Subject matter expertise with Google Analytics (you know where everything is and can create custom dashboards in a flash)• Knowledge of and hands-on experience with other martech reporting & analytics tools are a nice bonus, too• 4+ years of experience with CRM (Dynamics/Salesforce) and Marketo, preferred candidates will have API integration experience• Some demonstrated experience with multi-touch attribution models to evaluate and determine campaign contribution and effectiveness.• HUGE plus if you have modeling and predictive analytics experience• Must be able to talk business. Provide insights into what is working and what is not, then provide informed guidance on how to evolve and improveYou bring:• Curiosity - interest in understanding the big picture; drive to learn about what's going on and independently asking "why" in order to exercise appropriate prioritization and judgment with daily activities; understanding the broader objectives will help you be more successful in the role• Insight - can connect the dots, identify patterns, make predictions and take intuitive leaps; willing to take ownership and risks to get to a great answer; open to feedback• Teaming - creates effective working relationships and builds connections across all stakeholders; develop a brand that compels people to engage; demonstrate high levels of customer service• Execution - getting the work done right (and efficiently) the first time; organized and understands that the details matterYou'll work with:Our Global VP of Marketing Technology & Operations, our marketing center of excellence leaders, the extended global marketing team members, and members of our business information technology teams to ensure that SoftwareOne Global Marketing is running smoothly, efficiently, and productively. Together we will ideate and put forth solutions that dramatically impacts our organization.#LI-MK1Job FunctionMarketing & ChannelAccommodationsSoftwareOne welcomes applicants from all backgrounds and abilities to apply. If you require reasonable adjustments at any point during the recruitment process, email us at [redacted].Please include the role for which you are applying and your country location. Someone from our organization that is not part of the decision-making process will be in touch to discuss your specific needs and we will make every effort to accommodate you. Any information shared will be stored securely and treated in the strictest of confidence in line with GDPR.