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About us:
Here at Sojern, we are on a mission to empower travel marketers to move travelers from dream to destination. Powered by machine learning and travel data, Sojern is quickly becoming the #1 travel marketing platform serving thousands of hotels, attractions, airlines and destinations worldwide. We made Deloitte's Technology Fast 500 list 6 years in a row, were recognized on the Top Company... Cultures list by Entrepreneur Magazine, and were named a Best Place to Work by AdAge. We are headquartered in San Francisco with teams based in Dubai, Dublin, London, Paris, Omaha and Singapore. Our team is passionate about travel and the core values that define our culture:
Win as a team, Embrace Inclusion, Be Genuine, Deliver Wow, and Center Around the Customer. Need more convincing? Check out our Glassdoor reviews! The Role:
Do you want to tell the stories behind one of the fastest-growing tech companies revolutionizing the travel marketing space? Are you passionate about writing compelling content that grips the attention of a B2B audience? If you are seeking to test your wordsmithing and presentation skills, have great attention to detail, and are self-organized, look no further. As the Content Marketing Manager, you will help research, create, edit, and distribute original content that supports lead gen, thought leadership, product releases, and more to attract and engage with a global audience of travel brands and marketers. You'll support our segment marketing initiatives across hotel, attractions, and tourism by collaborating with marketing, sales, and product marketing teams to plan, write, and execute global content marketing programs and deliverables including; one-pagers, infographics, webinars, executive keynotes, sales presentations, email and social sales templates, seasonal sales packages, integrated marketing campaigns, blog posts and social media. Reporting to the Marketing Manager, you'll be a key player in building our world-class marketing vision, help drive major competitive advantage for Sojern, and work with a really smart, fun group of people. For consideration, please include a link to writing examples or portfolio that demonstrates your writing style or experience Content Marketing Manager will:
Help support our segment marketing team and sales teams to grow our business through distribution and marketing of our ever-growing content. Independently research, concept, write, and publish content, both long and short form, that supports our content strategy to raise brand awareness and drive marketing KPIs (impressions, engagement, pageviews, downloads, quality leads). Develop and manage a vertical and regional editorial calendar that can be used to clearly share plans for quarterly, seasonal, and project-based campaigns. Optimize Sojern's newsletter content across the marketing segments and structure on an ongoing basis based on performance metrics and feedback. Support email marketing and nurture campaigns, using our ever-growing content repository to drive customer retention and acquisition. Monitor success metrics of content you produce and make recommendations/adjustments based on global feedback and performance. Suggest customer paths to drive lead gen. Analyze which content assets deliver the biggest impact to the business; share learnings and best practices across teams and departments. Deliver against deadlines and move fast while still being meticulous, on-brand, and conscientious in your work. Ability to work cross-functionally and project manage content that has multiple internal and external stakeholders. Expand your expertise in advertising technology, data science, content strategy, and social copywriting Content Marketing Manager has:
Bachelor's degree in journalism or creative writing preferred 3
years of Marketing, Content, Copywriting, or Journalism experience Solid writing and editing abilities, understanding of business writing a plus Creative ability to cross-promote and reuse content in a variety of forms, from ebooks and blogs to infographics and social copy Strong organizational, multitasking, and project management skills Comfortable working at a quick pace with high levels of autonomy and flexibility Desire to learn, either by rolling your sleeves and teaching yourself, or reaching out to experts in the space and learning from them Positive, can-do attitude and desire to deliver immediate results Bonus Points:
Ability to curate stories and trends from data (and make it digestible to the reader) Understanding of SEO and familiarity of digital publishing terms and metrics Experience in travel, adtech, or SaaS marketing Experience with Google Products Fluent in more than one language Perks:
Culture:
Our team loves a good time Snacks:
Well-stocked kitchen to fill your breakfast, lunch, and snack needs if you're near an office Opportunities:
Be part of a growing team with training and support to help you grow Give Back:
We give 40 hours a year to volunteer and organize office volunteer programs with local organizations Ownership:
Lead creative and challenging projects Wealth:
Stock options Time Off:
Flexible vacation days Our Commitment to Diversity Equity and Inclusion:
At Sojern, we work to create a brave space that seeks out, embraces, and promotes diverse thoughts, beliefs, and experiences of Sojernistas globally. We are building a workforce that represents the customer base we are serving and the world we live in. A diversified workforce is an innovative workforce. Just as there is no one archetype traveler, there is no one archetype employee. We foster diversity and inclusion across the company, actively seeking to amplify underrepresented voices and apply diverse perspectives to ensure products, policies, and programs are relevant for our employees and clients alike. Embracing our differences and celebrating them moves us towards our goal of making travel inclusive of all. Sojern has over 15 employee-led Affinity Groups, including Embrace Inclusion, So-Proud, Sojern Women's Group, Sojern Gives Back, and more, which are the core of our culture, fostering belonging, inspiring learning, and creating opportunities for all Sojernistas across the globe.
Salary Range:
$80K -- $100K
Minimum Qualification
Editorial & Content ManagementEstimated Salary: $20 to $28 per hour based on qualifications