Digital Marketing Manager

About Us

Solar Landscape is the leading commercial and community solar developer in the United States.

We partner with the world's largest real estate companies to develop, install, and operate solar projects on commercial and industrial rooftops. Through our groundbreaking community solar model, households in surrounding communities can subscribe to receive solar power at a guaranteed discount.

To date, Solar Landscape has deployed over 400 megawatts of renewable energy projects totaling over $1 billion in capital investment. Solar Landscape was named the #1 Distributed Generation developer for 2023 by New Project Media and was awarded the U.S. Department of Energy’s Equitable Community Solar Grand Prize.

We reinvest in our communities as a leading provider of solar PPAs to municipalities, schools, and universities, as well as through our award-winning solar workforce development program.

Solar Landscape is growing fast. Doubling in size year after year, we are looking for the best and brightest to drive our next phase of growth. We’re made up of thought leaders, thinkers, dreamers, doers. We are insightful, driven, rebellious, fun, and we are better together. Our diverse and unique backgrounds are all given a voice and seat at the table to help make real change for the communities we serve. 

For more about Solar Landscape, visit www.solarlandscape.com.

About The Role

As the Digital Marketing Manager, Subscriber Acquisition, you will play a pivotal role in setting the groundwork for all digital marketing and the digital enrollment experience for community solar subscribers. Working together with the VP of DTC Marketing, this role will create digital strategies and be hands-on to build and iterate on our marketing programs.  Your expertise in driving ROI, landing page strategy, conversion rate optimization, testing, and analysis will be essential in hitting our big goals. This is a high-growth potential role with the opportunity to influence the digital strategy for a fast-growing, sustainability-focused company.

• Oversee digital marketing programs for acquiring community solar subscribers. Work closely with our digital marketing agency to develop test plans, creative and copy, and optimization strategies. Use data-driven insights to optimize marketing strategies and achieve subscriber targets.
• Execute our landing page strategy for all incoming subscriber acquisition traffic. Make page enhancements and conduct testing to drive improved subscriber conversion rates.
• Partner with internal and external teams to establish trigger/drip email campaigns to drive improved subscriber conversion rates and reduce churn rates.
• Manage the Solar Landscape website, oversee SEO strategies, and ensure the website is clearly communicating Solar Landscape’s value proposition to community solar subscribers and commercial real estate companies.
• Work with the VP of DTC Marketing to evolve our digital measurement and analysis capabilities. Track key performance indicators (KPIs) such as response rates, conversion rates, and subscriber acquisition cost. Generate regular reports on campaign performance and present findings to leadership.

• Bachelor’s degree in marketing, business, or related field.
• Proven experience (3+ years) in a digital marketing/growth marketing role with a focus on hitting performance targets.
• Proficiency in Google Ads, Meta Ads, Google Analytics; familiarity with Microsoft Dynamics, WordPress, and email marketing platforms are preferred.
• Proficiency in marketing analytics and reporting, with the ability to derive insights and make data-driven decisions.
• Excellent communication and collaboration skills.
• Passion for sustainability and clean energy.

Benefits and Perks

Solar Landscape’s company culture is second to none. 

Our employees combine our mission, grit and drive with a rebel’s attitude that is changing the industry: 

·       Located in the heart of historic Asbury Park, our state-of-the-art office space offers flexible workstations encouraging collaboration and movement.  

·       Employees come together to eat every day! Like in a home, our gourmet kitchen is the heart of the office. Solar Landscape has a full-time in-house chef cooking daily farm-to-table meals using locally sourced organic food. 

·       Also included in employees is our competitive compensation package; a 401(k) employer-match; health, dental, & vision insurance, flexible paid time off and holiday PTO; We provide healthy snacks, coffee, volunteer opportunities, company outings, and more!