Content Manager

Content Manager

Solink is a different kind of data-analytics software company.  We’ve successfully made video security a source of powerful insight for business owners of franchise and retail chains. We focus on security applications that combat fraud proactively and make it easier for owners to track down problems. Today we focus on loss prevention and in the future, we see every department using video to make data-driven decisions: marketing, operations, even HR.

A job at Solink means working with an amazing team and tackling one of the biggest data problems out there.  We are venture backed and focus on continuous execution to delight our customers.  We have a creative and collaborative work environment, and all of our employees have meaningful equity in the company.

A little description of the role…

Are you passionate about writing content that converts? Do you excel in translating complex tech concepts into clear, engaging content? As the Content Manager at Solink, you’ll be at the forefront of our marketing efforts, leveraging your content expertise to boost SEO, enhance organic reach, and optimize conversion rates for lead generation and revenue growth.

In this role, you will mastermind our SEO content strategy to align seamlessly with Solink’s core values and business objectives. Your mission will be to create powerful, lead-generating content that resonates deeply with our target industries, from retail to restaurants and more. By integrating sophisticated SEO strategies and content marketing tactics, you will directly influence our pipeline and revenue growth.

You are dynamic, impeccably organized, and thrive in a fast-paced setting. You're adept at juggling multiple projects and are driven by metrics to continuously refine content strategies based on measurable outcomes.

If you’re ready to make a significant impact and lead our content initiatives to new heights, while crafting messages that resonate and convert, Solink wants you as our next Content Manager.

WHO YOU ARE:

• You have 4+ years of proven experience as a Content Manager where you significantly increased organic traffic and leveraged SEO to drive revenue growth.

• You have experience creating a variety of SEO-driven content, including blog posts, landing pages, ebooks, whitepapers, and thought leadership articles.

• You have excellent written and verbal communication skills in English.

• You have impeccable writing and editorial skills.

• You have experience strategizing, preparing and executing a content roadmap and setting up processes to manage a high-output and high-quality content factory.

• You have demonstrated the ability to collaborate effectively with cross-functional teams, as well as with other content writers.

• You have a track record of creating content that drives traffic and have proven you can turn traffic into high-quality leads through a well-oiled CRO strategy.

• You are proficient in MarTech tools like CMS (Wordpress) for publishing and editing content, SEO softwares (Ahrefs, ScreamingFrogs, etc.), Google Suite (GA4, Looker and GSC), as well as CRM (Hubspot).

• You are highly organized and can manage changing priorities based on results, product updates and business priorities.

• You have a strong work ethic, team player mentality, and comfort and experience working in a fast-paced, dynamic work environment.

• You will be required to share examples of your writing portfolio as part of the interview process. 

Nice to have:

• Experience in a relevant industry - SaaS, Security

SECURITY REQUIREMENTS:

• Candidates must undergo a criminal records check upon hire;

• Be a Canadian Citizen (dual citizens included), or eligible to work in Canada;

• Be willing to comply with Solink’s own security policies and standards.

WHAT WILL YOU DO?

• Develop and manage comprehensive content strategies that align with Solink’s business objectives and SEO goals.

• Produce, prioritize and oversee engaging SEO-driven content including SEO landing pages, blog posts, case studies, white papers, ebooks and thought leadership articles that resonate with our different target audiences

• Collaborate with the Content Writer to ensure a unified approach to content goals, while clearly defining responsibilities for content creation.

• Standardize and streamline content production and publishing processes to ensure predictable outcome and scalability.

• Leading content experiments from idea to execution, leveraging our current team, with lead gen and revenue as an measurable output (eg. International SEO, Programmatic SEO, AI-driven content, etc.).

• Monitor, analyze and report on content performance metrics, optimizing strategies for improved lead generation and conversion rates.

• Collaborate with the Product Marketing Manager and Marketing Manager to gain in-depth knowledge of our product and features and ensure that content aligns with our product roadmap, and to maintain consistent brand messaging and accuracy across SEO-driven content.

• Maintain a thorough understanding of Solink’s technology, market positioning, value propositions and customer pain points to ensure content relevancy and impact.

• Demonstrate advanced editorial craftsmanship, storytelling and copywriting skills. 

• Step up as a team member and deliver when urgent deadlines arise.

• Ensure adherence to Solink brand guidelines, tone of voice and style consistency.

WHAT IS SOLINK?

Solink is transforming conventional data into ‘smart’ data. Solink connects and synchronizes brick-and-mortar business systems like video + Point of Sale data, to create insight into loss prevention, security, and operations issues. We find new and powerful ways for businesses to get real value from the data and footage created daily by their standard systems.

We’re one of Ottawa’s fastest growing companies. We're not just a tech and security company - we are rapidly evolving the way that we use and think about video security, data analytics and technology. We're enhancing the status quo to positively impact clients and customers' businesses.

We’re on a steep growth trajectory, which means lots to do, lots to learn, and lots to experience! What an exciting adventure ahead - and our Solinkians make the greatest travel companions… 

Solink thrives because of our team; we know that in our business and in our daily work, people make all the difference. We’re looking for people who are driven by curiosity, hungry to innovate and striving to make an impact. 

WHY WORK AT SOLINK? 

Working with us means you’ll be working for a company that values your input and allows you to bring your ideas to life.  We offer a collaborative, creative, supportive work environment with a culture that is undeniably fun… 

All that - PLUS we offer…..

• Flexibility in your chosen hours of work by helping you get "stuff" done (encourages that work life balance);

• Opportunities for growth based on merit, skill, and initiative;

• Friendly, welcoming and team-oriented atmosphere that fosters collaboration;

• Creative and innovative environment that mentors, supports, motivates and inspires you to make an impact;

• Interesting and exciting assignments ranging in size, type and complexity;

• An “open-door” policy where communication and brainstorming is encouraged;

• A really positive and fun environment working with an incredibly ENERGETIC team;

• Fully paid Health / dental benefits offered immediately (an additional $500 spending account for items that aren’t covered in our AMAZING benefits program);

• Monthly reimbursement toward a health and wellness; 

• Extracurricular SOLINKIAN social events (annual “solink-o de mayo”, so-learns, sports teams,  so-lunches, team builders, and much more)

• Please note: While we are currently operating remotely during the pandemic, however, in future work may require work from the office.

We know that everyone has different experiences and that’s what makes all of us so unique. Solink is an Equal Opportunity Employer. We’re looking at building our team of great people and we know that comes in various forms. We are committed to a diverse and representative workforce, an open and inclusive work environment and we encourage all candidates with interest to apply. We will provide accommodation on request through all parts of the selection process. 

HOW TO APPLY?

Please submit your cover letter and resume addressed to Obi-Wan  outlining why you would be the right fit for this position.  

Solink welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process