Content Strategist - Marketing and Communications

Content StrategistMarketing and CommunicationsFull-Time, 3-Year TermUniversity Marketing and Communications at Southeast Missouri State University seeks a creative and efficient storyteller with strong copywriting instincts who can craft compelling content for a variety of externally and internally focused publications. The content strategist is responsible for developing a clear strategy for inspiring and engaging the audience and communicating the brand story across channels. The strategist then measures and analyzes results and engagement to refine what’s working and what isn’t with regard to the brand’s content marketing efforts.Primary Responsibilities• Write effective email marketing content, including e-newsletters, automated communication workflows, and SMS, that guides users through defined journeys and results in marketing conversions• Develop compelling stories and messages that attract and grow a digital audience on communications platforms and publications while following brand standards and communication style guidelines• Work closely with key stakeholders within the University's colleges, divisions, and departments to develop communications that strategically target audiences, including prospective students, parents, alumni, and media• Write and create effective landing pages to improve search engine optimization• Monitor and analyze key metrics to improve digital communications and performance• Enthusiastically collaborate with team members to achieve University goals and create effective campaigns• Bachelor’s degree in marketing, advertising, communications, journalism, public relations, English, or related field• Demonstrated experience writing for compelling stories within brand voice• Solid understanding of marketing and media channels and how to strategize and message effectively at different stages in the sales funnel• Excellent creative, communication, organizational, and idea generation skills• An impeccable eye for detail, proofreading and editing skills, and ability to consistently meet deadlines• Collaborative working style with a focus on building relationships across teams and promoting content best practices• Ability to use email marketing platforms to design and create communicationsApplication Information: To ensure full consideration, applications must be received by September 20, 2024. This position is availability immediately and will remain open until filled.To Apply: Submit the following items by clicking on the APPLY button at the top of the page:• Letter of interest specifically addressing all position requirements• Current resume• Link to portfolio or samples of work• Names and contact information of three professional references may be asked for at a later dateAbout Southeast Missouri State University (SEMO): Founded in 1873 and accredited by the Higher Learning Commission, Southeast Missouri State University provides student-centered education and experiential learning with a foundation of liberal arts and sciences, embracing a tradition of access, exceptional teaching, and commitment to student success that significantly contributes to the development of the region and beyond. SEMO values access to high-quality, affordable education with a broadly representative student body, faculty, and staff that respects and celebrates a diverse learning community in a global society.SEMO Fact BookSEMO Strategic Action Plan