Sr. Data Analyst

About the Opportunity

At Medifast, our team members are relentless in our mission of driving Lifelong Transformation, One Healthy Habit at a Time®. When you join Medifast, you become part of a dynamic, fast-growing community of highly motivated, like-hearted people who share a passion for promoting health and wellness. Just as OPTAVIA Coaches inspire Clients to reach their personal wellness goals, at Medifast, we inspire each other to bring our best to work each day to further our shared mission. If you want to build a rewarding career that makes lives better on a daily basis, Medifast may be the perfect place for you.

Overview of Position

The OPTAVIA Marketing team develops and executes strategies to promote products or services, reach target audiences, and drive customer engagement and conversion. The Sr. Data Analyst is responsible for providing specialized insights to this functional team to improve their decision-making. The individual will track, visualize, and analyze customer data, campaign performance metrics, and website analytics and use market research to assess the performance of marketing tactics. Additionally, they will partner cross-functionally with BI and Data to provide reporting and ensure data availability and accuracy. The ideal candidate will be passionate about using critical information to optimize performance, diagnose problems, and correlate user activity with long-term value.

Opportunity Highlights

• Shape the future of the OPTAVIA brand by providing critical insights that drive marketing innovation and growth.
• Foster personal and professional growth through continuous learning and development opportunities in the dynamic field of marketing analytics.

Job Responsibilities

Scope

• Works on complex issues requiring in-depth analysis of variable factors.
• Selects methods, techniques, and evaluation criteria for obtaining results consistent with broadly defined policies, procedures, practices, and professional standards.
• Uses innovative solutions to solve problems and modifies solutions when competing policies exist.
• Exercises latitude to determine objectives.
• Performs complex data analysis, which includes advanced modeling methods.
• Independently presents findings to internal and external stakeholders.
• Senior-level individual contributor focused on evaluating short-term and long-term strategies.
• Makes recommendations to management and stakeholders from data analysis that has far-reaching implications.

Knowledge, Education, Skills & Abilities

• A bachelor’s degree in a relevant field (advanced degree preferred)
• 5-7 years of relevant experience or an equivalent combination of education, training, and experience
• Mastery of advanced research methods, statistical techniques, and quantitative methodologies specifically applied to marketing analysis
• Knowledge of digital marketing channels and metrics, such as SEO, SEM, social media, and email marketing
• Familiarity with marketing automation platforms and CRM systems
• Competent ability to translate business questions into technical requirements and analytical solutions
• Competent ability to work with diverse audiences
• Competent ability to communicate well both orally and in writing
• Competent ability to present findings in a logical manner
• Competent ability to effectively coach and mentor
• Expertise with SQL and relational databases
• Senior-level experience with programming/scripting languages (Python, R, etc.)
• Senior-level experience with web analytics services (Google Analytics, Adobe Analytics, etc.)
• Senior-level experience with business intelligence systems (Tableau, Domo, etc.)
• Senior-level experience with workspace management services (Confluence [written], Lucid Chart [diagrammed], etc.)
• Effective escalation, time management, and prioritization skills

At Medifast, Relationships Are At The Center Of What We Do!

We thrive by elevating our connections with one another as well as with our Coaches & Clients. We believe that everyone has the potential to be OUTSTANDING. The Medifast culture is built on seven core values: integrity, courage, teaming, accountability, empowerment, partnership and diversity. These values aren’t just words on a page – they are celebrated as a core part of the company’s philosophy.

We Lead By…

Mastering Relationships: We build trust, promote collaboration and we are reliable.

Being Innovative: We strive to improve things in our areas of influence; test, refine and expand within the business strategy; and reach beyond real and perceived boundaries.

Simplifying: We are committed to making things measurable, repeatable and scalable; focusing on outcomes not activities; and eliminating complexity to increase focus.

Anticipating: We predict long-term business and organizational needs; challenge assumptions; and expect and prepare for the unexpected.

More About Medifast

About Medifast®:
Medifast (NYSE: MED) is the health and wellness company known for its habit-based and Coach-guided lifestyle solution OPTAVIA®, which provides people with a simple, yet comprehensive approach to help them achieve lasting optimal health and wellbeing. OPTAVIA offers clinically proven plans, scientifically developed products and a framework for habit creation reinforced by independent Coaches and Community support. As a physician-founded company with a 40+ year history, Medifast is a leader in the U.S. weight management industry. The company continues to innovate and build upon its scientific and clinical heritage to deliver on its mission of offering the world Lifelong Transformation, One Healthy Habit at a Time®. Medifast was recognized in 2023 by Financial Times as one of The Americas’ Fastest Growing Companies and in 2022 as one of America's Best Mid-Sized Companies by Forbes. For more information, visit http://MedifastInc.com and http://OPTAVIA.com and follow @Medifast on Twitter.

Thank you for taking the time to learn more about Medifast.