Sr. Digital Marketing Manager

Overview: About Otter Products: At Otter Products, we grow to give. From our founder’s garage in 1998 to the global technology leader we are today, Otter Products continues to drive growth through innovation. Through our industry-leading brands — OtterBox, Liviri and OtterCares — we provide our partners the number-one selling and most trusted products in our categories. Our philanthropic spirit is the foundation on which we foster our partner relationships, allowing us to grow and to give — together. By way of our charitable arm, the OtterCares Foundation, we support our communities and invest in our future through education that inspires kids to change the world. And even as our global community of Otters continues to grow, our founder’s core values are still at the heart of everything we do. We measure our success by our ability to give back to our communities and strengthen opportunities for all. For more information visit otterproducts.com Responsibilities:

• Develop Amazon marketing strategy, inclusive of AMS & AMG) in partnership with marketing and sales leadership
• Manage Amazon agency partner for continued best in class performance
• Apply PPC (Pay Per Click) best practices for Amazon Sponsored Product ads
• Manage Amazon vine and influencer marketing in partnership with brand & social team
• Development of product marketing promotion plan for Amazon success

• Own the Amazon store experience for OtterBox across the North American markets
• Continually optimize the existing brand store, product pages and A+ content to drive traffic and sales for existing and new products
• Partner with brand team to develop messaging and brand assets compliant with brand guidelines and Amazon standards
• Regularly refresh rich media content for existing products

• Monitor, analyze and report on performance metrics to allocate spend to best performers
• Partner with sales team to monitor sales and pricing performance to align with campaigns
• Analyze digital sales performance metrics, modifying plans as needed to deliver against targets
• Report ROI analysis, campaign tracking, web stats, competitive analysis, and promotion analysis

• You combine an experimental mindset with a relentless focus on execution. You are always learning and bringing up new ideas, but once a direction is chosen you can move fast, deliver high-quality results, and keep it consistent
• You’re a strong collaborator and communicator. You welcome new points of view while maintaining a keen understanding of who the brand is.
• You love measuring impact and managing ambitious goals. You’re effective at setting clear goals and measuring the impact of initiatives - whether its driving incremental revenue, improving margin, deploying profitable marketing tactics, or keeping teams focused on launch timelines and deliverables.
• You are process-driven, with the ability to juggle multiple projects and accounts, and meet tight deadlines. You have great critical thinking skills, and can identify process improvements to service wholesale accounts more efficiently
• Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment.
• Other duties as assigned
• This role reports into the Director of Digital Marketing
• You are highly adaptable and flexible, with an ability to anticipate issues and take appropriate action. You react quickly to changing priorities with ease.

Qualifications:

• Bachelor’s degree in marketing or equivalent is required
• Minimum of six years experience in digital marketing and executing campaigns
• Minimum of two years experience managing AMS and AMG campaigns
• Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Vendor Central experience required

EEO: Otter Products, LLC is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, marital status, pregnancy, sex, sexual orientation, gender, gender identity or expression, national origin, disability, veteran status, or any other characteristic or status protected by law. For US Based Roles Only - Compensation Range Minimum: USD $80,800.00/Yr. For US Based Roles Only - Compensation Range Maximum: USD $110,000.00/Yr.