Sr. Media Manager, Paid Search

About Hawke Media

Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re shifting the agency paradigm by putting client success ahead of our own. We’ve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.

Job Summary

The Senior Media Manager, Paid Search is responsible for the tactical paid search media plans and their go-to-market activation. You are also responsible for supporting the client’s overall paid search media strategy. You will partner with internal teams to support the strategic direction and goals are achieved and reflected in tactical Paid Search channel plan recommendations.

Job Responsibilities

• Leads a team(s) of paid search managers and analysts on strategy, tactics, execution, reporting and client management.
• Ultimately owns and is responsible for all client deliverables, campaign performance, reporting and client relationship of the team(s) they manage.
• Develop and execute strategic and tactical plans and recommendations across paid search, YouTube, GDN and other Google campaigns.
• Collaborate and integrate with the Paid Social, Strategy, Creative, Email and Business Development teams.
• Determine budget, flighting and allocations based on strategies and performance.
• Set up ad tracking, establish creative/assets requirements and implement Q/A process.
• Build campaign reports and ensure integration of performance data from all channels.
• Manage the day to day relationship and communication with the platforms, partners, and publishers on each plan.
• Coordinate with Accounting on monthly reconciliation and billing.
• Present monthly reporting and insights to clients.
• Participate in regular client calls and meetings.
• Create and present QBR’s, wrap up reports, seasonal and yearly plans.
• Stays up to date with industry news, trends and innovations.

• 
  5+ years of paid search experience in an agency setting
• Expertise of the consumer journey, e-commerce, direct response as well as brand building and awareness.
• Deep knowledge marketing metrics such as ROI, ROAS, CPA, CAC, LTV etc
• Strong knowledge of market, consumer and competitive research techniques and tools.
• Strong holistic knowledge of all digital media channels, platforms, technologies and innovations.
• Ability to work both independently and in a team environment.
• Superior time management skills, including the ability to handle multiple direct reports, projects and ongoing operational tasks, while effectively managing changing internal and client-facing priorities.
• Innovative, forward-thinking and collaborative team player.
• Bachelor's Degree or equivalent (Marketing, Business, Economics, or related field a plus).
• Highly experienced with audience segmentation, messaging, flighting and budgeting.
• Positive, "can-do" and "will-do" attitude at all times, no days off.
• Approaches all challenges as new learning and growth opportunities, with a solution-oriented mindset.
• Constantly challenges the status quo to find novel solutions to campaign planning execution, reporting and internal processes.
• Makes novel and innovative contributions to refine and improve channel on-boarding & launch processes based on new platforms and media/market trends, executions, ideologies, etc.
• Fosters a positive work environment and turns negative vibes into positive vibes.
• Experienced in creating and executing tests and learning opportunities.
• Identifies new learning and development events and opportunities for our Media Buying team (continuing education, skill building, and team bonding).
• Embraces and respects new ideas, opinions, and ideologies, and encourages collaboration.
• Understands the need to be agile and make quick but informed decisions.
• Advanced knowledge of Google Analytics.
• Excellent presentation building, writing and client communication skills.