Sr. Product Marketing Manager - job 2 of 2

About Us:
Fortanix is a dynamic and fast-growing start-up solving some of the world’s most demanding data protection challenges for companies and governments around the world. Our disruptive technology maintains data privacy across its entire lifecycle - at rest, in motion, and in use across any enterprise IT infrastructure - public cloud, on-premise, hybrid cloud, and SaaS.

With key strategic partners like Microsoft, Intel, ServiceNow, and Snowflake, Fortanix customers like PayPal, Google & Adidas are reaping the benefits. Recognized by Gartner as a “Cool Vendor”, Fortanix is revolutionizing cyber security.

Join the revolution!

Why work with us?

We're seeking passionate people to work with us to change the very idea of how people use cloud computing. We take pride in making Fortanix a great place to work. Coworkers recognize that great ideas can come from anyone, and everyone is encouraged to jump in, contribute, and ask questions.

In tackling the hardest problems, we believe that working together will produce better solutions. The Product Marketing Manager will be responsible for the go-to-marketing activities, product positioning, thought leadership content and ultimately driving customer growth of the Fortanix products.

You will be at the intersection of the marketing, sales and product teams executing on our product strategy and driving the tactics we need to drive success in sales and marketing. You’ll be the expert on Fortanix use cases, personas, competitors in the market. You’ll use your domain and product expertise to develop product positioning, messaging and content that differentiates Fortanix in the market.

You’ll partner closely with sales, product management and marketing to build the go-to-market plan and execute that plan to achieve results in a fast-growing Series-B company. The ideal candidate is a driven self-starter, a collaborator, a strategic thinker who enjoys rolling up his/her sleeves and has domain expertise in the areas of encryption or data protection.

Your day-to-day Activities:
Be the expert on buyer personas and influencers – who they are, challenges their facing, and current use cases.
Understand the competitive landscape – be an expert on our competition and how Fortanix can position against them to differentiate ourselves
Create compelling content (presentations, web content, webinars, research reports etc.) that highlights differentiated value to reach the target buyers and drive demand generation
Lead cross-functional integrated campaigns incorporating product launches, PR, customer marketing and demand generation.
Understand and support sales channels; create and deliver effective enablement content that helps sellers identify opportunities and communicate our unique value
In partnership with sales and product management, define go-to-market priorities that drive revenue growth including strategic alliances such as Intel, IBM, Google.
Develop marketing plans in conjunction with the VP of Marketing that align to defined go-to-market priorities
Act as the primary thought leader for the products you support, including speaking engagements and written work
Plan the launches of new releases, and manage cross-functional implementation of the plan
Requirements

Requirements:
2+ years of domain expertise in the areas of encryption, data protection, public cloud data security or key management
5+ years of product marketing experience in enterprise IT or cloud.
Experience working in a startup company environment.
Passion for knowing your market and translating that expertise to actionable go-to-market plans
Proven ability to learn, understand and communicate the underlying technology of the products you are marketing.
Analytical mindset with ability to execute tactically
Demonstrated ability consistently meeting commitments with high-quality deliverables
Demonstrated ability to develop strong productive relationships with sales and product management
Proven experience marketing to large enterprises buyers
Must be a strong public speaker, comfortable in front of large, senior groups.
Strong writing background as the original author of data sheets, solutions briefs, whitepapers and research reports.
Excellent people and management skills to interact with peers, management, cross-functional teams and third parties with the ability to manage a larger team as the company grows
Team player with a positive, can-do attitude
BS/BA required; MBA preferred but not required
Benefits

What we offer:
We offer a collaborative work environment, amazing equity, great benefits, competitive salary, and the opportunity to redefine cloud computing.
Unlimited PTO (it’s between you and your work!)
Internet stipend
Friendly culture that brings the best out of everybody
401k (no matching)

Fortanix is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you’re interested in working in a fast growing, exciting working environment – we encourage you to apply!