Sr. Social Media Specialist

The Senior Social Media Specialist is responsible for owning, planning, implementing, and monitoring Tyler Technologies' social media to build connection and trust with clients and prospects. They help enhance Tyler’s sales and marketing opportunities by highlighting how Tyler solutions help solve problems for the public sector. They also leverage social media and social media listening to bolster Tyler’s Public Relations and reputation management

Key Responsibilities

• Owns Tyler’s social media and takes it to the next level of success
• Clearly defines and measures overall social media success
• Contributes to overall corporate PR strategy from a social media perspective
• Creates great content using story-telling principles
• Builds Tyler “super fans”
• Measures success of specific social media campaigns
• Knows and implements latest social media best practices and technologies
• Serves as consultant to internal and external clients on best practices and strategies
• Provides recommendations on organizing company social channels, particularly in response to growth and acquisition
• Collaborates with Corporate Communications to leverage social media in supporting company identity and key messages
• Quickly responds to support issues on Tyler social media handles
• Quickly responds to, and has strong judgement on, reputation management issues
• Collaborates with vertical marketing teams to plan and implement vertical-specific social programs
• Finds and engages key industry influencers
• Monitors and evaluates competitor social media strategies
• Creates inventory of current client social media handles and accounts for tagging purposes
• Supports HR recruiting efforts

Scope, Impact, or Complexity

The Senior Social Media Specialist must have passion for social media as a channel to create connection with clients and prospects. They must have a strong desire to understand our clients and prospects and create and share content that will connect to them. And they must love finding the stories that connect at an emotional level. They should be curious about the online conversations happening around local, state, and federal government, and be able to weave Tyler’s story into the online conversations.

Qualifications

• 5+ years of social media experience for companies (not just personal social media)
• 3+ years of reputation management experience
• Fluent in Instagram, Twitter, Facebook, and LinkedIn and always evaluating new channels
• Strong writing skills and strong proficiency with curating compelling visual elements
• Proactive, self-motivated, and creative thinker
• Demonstrated skill for content strategy and ideation
• Proven writing capability with examples of short and long form content
• Deep love for the well-made marketing asset that drives emotion and action
• Strong understanding of leveraging paid social media, such as Facebook ads
• Willingness to monitor and respond during non-business hours