Sr. Specialist, Digital Activation

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.

• Day-to-day responsibilities for the role
  • Support the activation, performance and reporting of digital media campaigns across programmatic buying platforms and partner direct, where applicable
  • In addition to standard reporting, proactively share performance insights and optimization recommendations around programmatic campaigns and supporting tactics
  • Organize and be responsible for campaign setup, QA, pacing and daily management across a variety of vendors and platforms
  • Quality assurance that encompasses all paid campaign elements including setup, pre-launch and post-launch. Proactively identify opportunities for process improvement and client documentation.
  • Work with the analytics teams to provide insights to the client when needed. Flag issues or inconsistencies.
  • Build trafficking sheets to generate through 3rd party ad server tools such as Campaign Manager and assign ad tags and creatives in DSPs, or with media partners, where applicable.
  • Support larger media team in identifying forward-thinking strategies and innovations
  • Consult and work with other cross-channel team members for seamless execution
  • Contribute to training materials and best practice documentation, in addition to client/media partner call documentation
  • Build relationships with media partners to stay on top of unique offerings that add value to clients' media program
  • Maintain awareness of new marketing platforms and techniques

• 1+ years experience working in the digital media buying & planning space (prior agency experience preferred)
• Hands-on expertise with programmatic DSPs (DV360, The Trade Desk, etc.) is preferred
• Experience with digital ads trafficking is a plus (Campaign Manager/DCM, Flashtalking, Sizmek)
• Experience with various media buying strategies; self-service, managed service, partner negotiations
• Must love and be curious about data analytics and how that affects the bottom line
• Keen problem-solving and troubleshooting abilities
• Professional client communication, both written and verbal; be friendly, cheerful and patient, and enjoy learning complicated concepts
• Ability to handle multiple projects and prioritize responsibilities
• Ability to work efficiently in a fast-paced environment
• High level of accuracy and attention to detail
• Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
• Intermediate to advanced use of Excel including the ability to use formulas, functions and pivot tables
• Enthusiasm for the future of digital marketing and building that future with us

Our benefits include:

• Flexible paid time off
• Parental leave
• Matching 401(k)
• Comprehensive medical, dental, and vision plans

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress, and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data, and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

The anticipated salary range for this position is $51,000-$80,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact dentsurecruiting@dentsu.com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.