Product Marketing Manager, Enterprise

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.

As a Product Marketing Manager at StackAdapt, specializing in enterprise solutions, you will spearhead content creation initiatives to drive impactful go-to-market strategies and support our esteemed Sales team in reaching new heights of success.

StackAdapt is a Remote First company. We are open to candidates located anywhere in the GTA for this position.

• Support the creation of compelling content tailored for enterprise clients, including but not limited to one-pagers, decks, eBooks, and case studies.
• Craft messaging that effectively communicates the technical capabilities of our solutions into tangible benefits for our target audience.
• Collaborate closely with cross-functional teams internally to develop and execute a clear go-to-market (GTM) strategy for new product launches.
• Assist in identifying market segments and customer buying criteria, integrating insights into product launch and demand generation activities.
• Utilize market research and customer feedback to refine messaging and positioning strategies for maximum impact.
• Stay abreast of industry developments, emerging trends, and evolving customer needs within the enterprise space. Leverage this knowledge to inform content strategy, enhance brand positioning, and drive thought leadership initiatives.
• Proactively contribute to demand generation plans and content marketing plans, ensuring alignment with defined value propositions.
• Monitor product metrics to validate the success of marketing strategies.

• 5-7 years of proven experience in marketing, product marketing, or sales enablement roles, with a track record of delivering measurable results. Prior experience in content marketing within the AdTech or MarTech industry is highly desirable.
• Demonstrated ability to craft compelling customer-facing content and sales collateral that effectively communicates value propositions and drives engagement. Strong writing, editing, and communication skills are essential.
• Experience creating and executing go-to-market plans for new product launches and strategic initiatives. Ability to translate market insights into actionable strategies that drive revenue growth and market penetration.
• Proven ability to collaborate effectively with cross-functional teams, including Sales, Product, and Marketing, in a dynamic and fast-paced environment. Strong interpersonal skills and the ability to communicate and present information to diverse audiences.
• A degree in marketing, business, or a related field is preferred. However, relevant on-the-job experience and a passion for continuous learning will also be considered.

• Highly competitive salary + commission structure
• RRSP matching
• 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
• Access to a comprehensive mental health care platform
• Health benefits from day one of employment
• Work from home reimbursements
• Optional global WeWork membership for those who want a change from their home office
• Robust training and onboarding program
• Coverage and support of personal development initiatives (conferences, courses, etc)
• Access to StackAdapt programmatic courses and certifications to support continuous learning
• An awesome parental leave policy
• A friendly, welcoming, and supportive culture
• Our social and team events!

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.

About StackAdapt

We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:

Ad Age Best Places to Work 2024

G2 Top Software and Top Marketing and Advertising Product for 2024

Campaign’s Best Places to Work 2023 for the UK

2024 Best Workplaces for Women and in Canada by Great Place to Work®

#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising

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