Senior Programmatic Account Manager, Enterprise

As a Senior Programmatic Account Manager at StackAdapt, your core responsibilities include managing a portfolio of enterprise clients, overseeing the RFP process, designing tailored campaign strategies, providing regular performance reporting, and identifying upselling opportunities. You will work closely with your team to optimize campaigns and ensure they meet established KPIs, contributing to overall client success.

Candidates looking to apply for the Senior Programmatic Account Manager role at StackAdapt should possess real-time bidding and programmatic advertising expertise, proficiency in running ad campaigns through platforms like Google AdWords or Facebook Ads, and a background in managing client relationships. Experience with the RFP process and strong communication skills to convey technical concepts are also essential.

StackAdapt is dedicated to the continuous growth of its Senior Programmatic Account Managers. The company offers a comprehensive onboarding program, access to programmatic courses, certifications, and other personal development initiatives, such as conferences and courses, ensuring team members have the knowledge and skills needed to succeed in their roles.

The culture at StackAdapt is warm, inclusive, and supportive, catering to a diverse group of individuals united by a common goal of innovation in advertising. As a Senior Programmatic Account Manager, you will be part of a collaborative team that values creativity and encourages participation in social and team-building events.

Yes, the Senior Programmatic Account Manager position at StackAdapt is fully remote, with a preference for candidates located on the East Coast of the United States. This allows for flexibility while also enabling opportunities for occasional client meetings as needed.

When answering this question, provide specific examples of platforms you have worked with, such as StackAdapt, and emphasize any campaigns you’ve managed. Highlight your understanding of the technology, how you've optimized campaigns, and the results that demonstrate your capabilities.

Discuss your method for analyzing client data and performance metrics to pinpoint areas where additional services or products could enhance their campaigns. Explain how you foster strong relationships to facilitate open communication, making clients more receptive to recommended upsells.

Outline your process for setting clear KPIs at the project's outset and how you regularly monitor and adjust campaigns based on performance data. Share examples of strategic optimizations you’ve made in past roles that led to successful outcomes.

Use the STAR method (Situation, Task, Action, Result) to structure your response. Highlight a specific challenge, what steps you took to resolve it, and the positive outcome that followed, showcasing your problem-solving skills and commitment to client satisfaction.

Stress the importance of teamwork in maintaining successful campaigns. Mention how you collaborate with cross-functional teams, such as Ad Operations and Account Executives, to ensure that client needs are met and that campaign strategies are executed effectively.

Discuss your methods for staying informed about industry trends, such as subscribing to newsletters, attending webinars or conferences, and actively engaging in professional networks. This demonstrates your commitment to staying ahead in a rapidly evolving field.

Provide insights into the specific tools you’ve used for reporting and analytics, such as Google Analytics or any DSPs. Highlight how you utilize these tools to derive insights, create reports for clients, and adjust strategies to enhance campaign performance.

Explain how you value open communication, setting shared goals, and emphasizing a collaborative environment. Share examples where your teamwork led to improved campaign outcomes or better client relationships.

Be prepared to offer details about a specific campaign, including your contributions from strategy development to execution. Discuss how your input directly resulted in achieving the client's goals and any recognition you received for your work.

Articulate your enthusiasm for StackAdapt’s mission and culture. Connect your personal career goals to what the company stands for and how you believe you would be an asset to their team, emphasizing your alignment with their values.