Senior Digital Marketing Analyst

Stand Together is a dynamic and mission-driven organization committed to driving positive social change and empowering individuals to overcome barriers. Join our team and be part of a collaborative community that values innovation, personal responsibility, and the power of bottom-up solutions. Together, we will create a society that fosters opportunity, dignity, and well-being for all. 

As a Senior Digital Marketing Analyst, you will be a strategic resource, fostering data-driven decisions and actionable insights that help Stand Together identify, educate, and mobilize a growing community of social entrepreneurs and leaders. Your expertise in content performance and customer journey analytics and your ability to craft clear, actionable insights for executive audiences will be critical in optimizing our decisions and learnings around content, journeys, and cross-media tactics and campaigns. Your work will help empower leaders to improve the effectiveness of our initiatives and outcomes. 

• You’ll work with business and capability leaders from Brand, Marketing Strategy, and other Digital marketing leads to establish and execute analytic measurement plans that capture critical data points along customer journeys and various cross-media tactics on our key initiatives.   
• You’ll collaborate with other leaders and independently conduct data analysis to address critical business questions. Using your expertise in data storytelling and visualization, you will distill complex information into actionable insights that “connect the dots” for senior leaders, driving key decisions and outcomes. You will regularly share progress and insights through weekly, monthly, and post-project recaps with leadership across the Marketing and Communications organization (MARCOMMS) and our partners. 
• You’ll use data from multiple marketing sources (e.g. Ad Platform Data, Google Analytics 4, Email, Segment,…) and leverage the latest cloud databases (Snowflake and Big Query), and data visualization tools (Tableau) to create analysis, reports, and dashboards, that help communicate, educate, and connect stakeholders to trends, key learnings, and insights that help evaluate results.   

• Strategic Data Storyteller: You excel at distilling complex data into simplified, actionable insights. Your clear and concise narratives enable senior leaders to easily grasp the key takeaways from our digital efforts, empowering them to make informed, strategic decisions. 
• Analytics Partner and Advisor: You’ll collaborate with subject matter experts as driven by individual project needs to objectively identify and highlight key learnings around content, both paid and organic digital and community building activities to make both tactical and strategic recommendations that enable us to evaluate and optimize results and decisions impacting audiences, campaigns, content, and tactics.  
• Google Analytics 4 Expert: You have a deep understanding of Google Analytics 4, both in terms of analysis/reporting and advanced configuration. You’re skilled in fine-tuning GA4 to track and analyze customer journeys, content performance, and campaign effectiveness to get the most out of the platform for measurement. Your ability to tailor GA4 to specific business needs allows you to uncover key insights that support robust data-driven decisions. 
• Master of Content Analytics: You have a proven track record of analyzing content performance across various channels, including web, email, and social media. You excel at measuring the impact of content on audience engagement, conversions, and long-term business outcomes. Your insights help teams optimize content strategies to better meet organizational goals. 
• Team Player and Growth Advocate: Work within the team and with customer stakeholders to help identify opportunities to improve services, provide deeper analysis, and suggest common data or measurement tool enhancements that promote stakeholder value and efficient measurement.  You’ll advise, train, and/or mentor others in use and interpretation of results and tools that help extend the teams value and usage of the data tools created.  

• Education: Bachelor’s or advanced degree in marketing, data science, statistics, or a related field. 
• Experience: At least 6 years in digital/content marketing analytics, business intelligence, or similar roles. You have a proven track record of using data to drive deep actionable insights and an ability to simplify and communicate these findings to Sr. Leaders. 
• Technical Expertise: demonstrated proficiency in use of digital analytics tools and concepts, including: 
• SEO/SEM & Web Analytics (Google Analytics 4, Google Ads, Bing) 
• Content Performance Analytics (video, web/email Articles, Blogs, etc) 
• Social Media Analytics (Facebook, Instagram, Twitter, YouTube, LinkedIn) 
• Reporting/Data Visualization (Tableau) 
• Cloud Databases (Snowflake, big query, or similar) 
• Email Marketing Analytics (Iterable, HubSpot) 
• Social Listening (Sprinklr or other similar tools) 
• CRM/CDP platforms (Salesforce, Segment) 
• Independent & Organized: You manage multiple projects effectively, prioritize work independently, and meet deadlines with minimal supervision. 
• Exceptional Communicator: Your ability to translate complex data into simple, easy to understand insights that helps senior leaders and stakeholders across various levels better connect the dots to understand and act on your recommendations. 

• A meaningful career where your work will improve the lives of millions of Americans
• A vision-driven organization of over 1,000 employees across the country who are dedicated to improving the lives of others
• Competitive salaries and bonuses. Our salary and bonus strategies are aligned to the value you create, not a standardized bell curve
• Generous 401K match - 6% match with immediate vesting
• Competitive health and wellness benefits
• Our flexible time-off policy allows all employees to take planned and unplanned time off as needed
• Mileage reimbursement for business travel separate from your commute
• Commuter assistance plans to offset the cost of commuting into our headquarters (on-site parking or metro)
• Opportunities for professional development and mentorship that can strengthen your effectiveness through Principle Based Management and other industry specific programs

Stand Together helps social entrepreneurs supercharge their efforts to help people improve their lives. We connect them with passionate partners and the resources necessary to make a greater difference.  Through our philanthropic community, we tackle some of the nation's biggest challenges so that every person has the opportunity to realize their extraordinary potential. Stand Together partners with people from diverse perspectives and backgrounds—including people in education, business, community non-profits, and public policy—to accomplish more together than any of us could on our own.   

Our Values Working at Stand Together is different from many other organizations. We have a relentless commitment to a culture based on a business philosophy called Principle Based Management® (PBM®). Informed by the principles that allow a free and open society to flourish, PBM® prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.    

We believe that diversity in experiences, perspectives, knowledge and ideas fuels creativity, broadens knowledge, and helps drive success. That’s why we’re proud to be an equal opportunity employer and strive to treat all employees and applicants with honesty, dignity, respect and sensitivity. We welcome all qualified applicants regardless of color, race, religion, religious creed, sex, gender or gender identity, gender expression, sexual orientation, national origin, citizenship, ethnicity, ancestry, age, physical disability, mental disability, medical condition, pregnancy (including medical needs which may arise from pregnancy, childbirth, or related medical conditions), military and veteran status, genetic information, marital or familial status, political affiliation, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances.