Standard Metrics is hiring: Content Marketer in California

Presto is a company that provides enterprise-grade AI and automation solutions to the restaurant industry. Presto was one of the relatively few technology companies able to successfully become public in 2022. Founded out of MIT in 2008, the company has grown to become the leader in drive-thru voice automation. Presto’s solutions are designed to decrease labor costs, improve staff productivity, increase revenue, and enhance the guest experience. Presto offers its AI solution, Presto Voice™, to quick service restaurants (QSR) and has some of the most recognized restaurant names in the United States as its customers.We are seeking a Content Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for creating, curating, and managing engaging content that drives brand awareness and supports our marketing initiatives. You will play a critical role in enhancing Presto’s online and public presence, positioning our innovative solutions in the QSR industry. To be considered for the role, you must send a portfolio of verifiable previous work demonstrating your writing and research skills.ResponsibilitiesExecute within a comprehensive content marketing strategy aligned with business goals and target audience.Create high-quality content, including blog posts, press releases, product/sales collateral, white papers, case studies, presentation slides, social media posts, and website content, to highlight Presto’s automation solutions and maintain our brand leadership.Manage content calendars to ensure timely publication and alignment with broader marketing campaigns.Optimize written content for SEO to increase organic traffic and improve search engine rankings.Grow Presto’s social media presence on LinkedIn, driving engagement and building relationships with our audience.Publishing blog posts in WordPressCollaborate with cross-functional teams (Sales, Customer Success, and Product) to gather insights and produce relevant, impactful content.Analyze content performance and provide actionable insights to improve future content marketing efforts.Stay informed about QSR industry trends, news, and competitor strategies to inform content development and positioning.Collaborate with external vendors on content as needed.QualificationsBachelor’s degree in Marketing, Communications, Journalism, or a related field.3-5 years of experience in content marketing, digital marketing, or copywriting.Exceptional writing and editing skills with a keen eye for detail.Experience incorporating company brand and tone of voice into your written content.Excellent command of the English languageStrong understanding of SEO principles and best practices.Experience using content management systems (CMS) like WordPress or similar platforms.Ability to manage multiple projects in a fast-paced environment.Excellent social media (LinkedIn) creation and publishing skillsStrong organizational and time management skills.Nice to haveExperience in B2B marketing, particularly in the technology or SaaS space.Knowledge of the restaurant or quick service industry.Basic design skills (Adobe Creative Suite) for content creation.The U.S. base salary range for this position is approximately $70,000 - $ 92,000 annually + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all U.S. locations. Within the range, individual pay is determined by location and additional factors, including job-related skills, experience, and relevant education or training. At Presto, it is not typical for the individual to be hired at or near the top of the range for their role; compensation decisions are dependent on the circumstances for each case.Presto has a compensation strategy that aims to reward high performers and retain them for the long term. Other benefits to U.S.-based employees include medical, dental, and vision insurance, 401(k) program, and paid time off (PTO). To learn more, please visit: www.presto.com.We value people from all walks of life and are committed to creating an inclusive hiring process and work environment. We especially encourage historically underrepresented candidates to apply. We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need an accommodation to access the job application or interview process, please contact recruiting@presto.com.