Demand Generation Marketing Manager

Role: Demand Generation Marketing Manager - emphasis on email/SMS campaign experience

Company: Fintech startup - more detail provided via email prior to initial call

Location: El Segundo, CA - hybrid 2x week in-office

Compensation:

- Mid level: $100k - 120k base + performance-based bonus and equity options

- Senior level: $120k - $140k base + performance-based bonus and equity options

• Execute successful campaigns to generate leads and grow the sales pipeline
• Lead the marketing efforts to upsell our product suite and expand customer engagement
• Drive ideation, strategy, and execution of scaled lifecycle campaigns to generate and accelerate sales pipeline and revenue
• Identify customer pain points, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
• Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
• Design iterative experimentation plans to continuously optimize and improve campaign effectiveness
• Drive growth across key metrics (MQLs, SQOs, pipeline, revenue) - measure success, optimize against targets, and report on performance regularly
• Analyze trends, develop actionable insights, and socialize relevant learnings across the organization
• Develop and implement content marketing strategies that align with demand generation goals, including the creation and distribution of valuable, relevant content to attract and engage target audiences
• Collaborate closely with key stakeholders across Product, Engineering, Sales, and Customer Success

• 4+ years of email marketing/CRM experience
• 4+ years of experience marketing software products, ideally B2B or B2B2C
• Experience with HubSpot highly preferred
• Deep knowledge of the email landscape and best practices (deliverability, privacy laws) and growth marketing concepts (attribution, incrementality)
• Technical email knowledge (understanding of webhooks, APIs)
• Self-starter with the ability to drive projects forward with minimal oversight
• Advanced analytical skills; ability to analyze trends and derive actionable insights from data
• User-first sensibility
• Excellent written and verbal communication skills
• Demonstrated ability to collaborate cross-functionally across technical and non-technical teams

• Medical, dental, and vision insurance
• HSA and FSA accounts
• 401(k) retirement plan
• Unlimited PTO with responsibility and accountability
• Disability & Life insurance
• Hybrid work environment in a beautiful El Segundo-based office
• Gympass membership