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GRAPHIC DESIGNER/SOCIAL MEDIA MANAGER - (ADMINISTRATOR I)

IntroductionOPEN TO ALL QUALIFIED APPLICANTSThis is a position specific recruitment. The resulting certified eligible list may be used to staff several current and future vacancies for this position/function only.GRADE16LOCATION OF POSITIONAnnapolis, MDPOSITION DUTIESIt is the responsibility of the Comptroller's Office of Maryland to provide the very latest tax and financial information to residents. The agency utilizes many channels to provide taxpayers with financial information and resources. Advertisements, publications, website postings, and social media are among the many channels taxpayers use to obtain information. The Graphic Designer/Social Media Manager position equips the agency with the specialized skills and expertise to present information to internal and external stakeholders in a way that is meaningful, effective, visually appealing, and appropriately engaging.Please Note:Evening and weekend work may be periodically required.MINIMUM QUALIFICATIONSEducation: Graduation from an accredited high school or possession of a high school equivalency certificate.Experience: Four years of administrative staff or professional work.Notes:Candidates may substitute 30 college credit hours from an accredited college or university for each year up to four years of the required experience.Candidates may substitute the possession of a Bachelor's degree from an accredited college or university for the required experience.Candidates may substitute the possession of a Master's degree from an accredited college or university for the required experience.Candidates may substitute U.S. Armed Forces military service experience as a commissioned officer involving staff work related to the administration of rules, regulations, policy, procedures and processes, or overseeing or coordinating unit operations or functioning as a staff assistant to a higher ranking commissioned officer on a year-for- year basis for the required experience.• * For education obtained outside of the U.S., you will be required to provide proof of the equivalent American education as determined by a foreign credential evaluation service. If you possess a degree obtained outside of the United States, please submit a detailed, course-by-course evaluation report from one of the U.S. equivalence evaluating members identified at http://www.naces.org/members.html.DESIRED OR PREFERRED QUALIFICATIONSSix years of experience in public information, public relations, journalism, or other related experience in publicity or promotional workAbility to travel throughout the State of Maryland to attend public events with ComptrollerStrong communication skills and a customer-focused approach are essential, as this role requires direct interaction with the public and stakeholders through digital platformsExperience with social media management and developing social media content for multiple platformsCopywriting/writing skills for social media and promotional materials creationExperience with infographics and video design (Adobe, Canva, InDesign)Experience analyzing social media data and analytics for trends and to develop strategies to increase engagement and reachExperience managing high-level government or corporate social media accounts including planning, implementing strategic campaigns, and overseeing paid social media advertisingDemonstrated ability to engage positively and professionally with the public across various platforms, with a strong background in customer serviceLICENSES, REGISTRATIONS AND CERTIFICATIONSEmployees in this classification may be assigned duties which require the operation of a motor vehicle. Employees assigned such duties will be required to possess a motor vehicle operator's license valid in the State of Maryland.SELECTION PROCESSPlease ensure you provide sufficient information on your application to demonstrate that you meet the qualifications for this recruitment. Please indicate clearly any position-specific experience and ensure all education and experience sections are complete. Approval of your application will be based on a review of the information you submit. All qualified applicants are placed on an unranked list of candidates and will remain active on this list for at least one year. Incomplete information may result in the disqualification of your application.Resumes will not be accepted in lieu of applications.BENEFITSSTATE OF MARYLAND BENEFITSFURTHER INSTRUCTIONSThe online application process is STRONGLY preferred. If you choose email as the option to submit your application/required additional information, you must include the following information on at least one the pages you submit.First and Last NameRecruitment Number (located at the top of the bulletin)The last four digits of your SS#If you have questions or concerns regarding this recruitment, please email MHarrell@marylandtaxes.gov at The Comptroller of MD, Office of Human Resources.If you are having difficulty with your user account or have general questions about this online application system, please contact the MD Department of Budget and Management, Recruitment and Examination Division at 410-767-4850 or Application.Help@maryland.gov.As an equal opportunity employer, Maryland is committed to recruiting, retaining and promoting employees who are reflective of the State's diversity. Bilingual applicants are encouraged to apply.We thank our Veterans for their service to our country and encourage them to apply.Please contact Vicki Fisher at OHR@marylandtaxes.gov if you need reasonable accommodations.

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What You Should Know About GRAPHIC DESIGNER/SOCIAL MEDIA MANAGER - (ADMINISTRATOR I), State of Maryland

Join the Comptroller's Office of Maryland as a Graphic Designer/Social Media Manager (Administrator I) and take your career to new heights! In this exciting role based in Maryland Line, MD, you’ll be at the forefront of disseminating essential tax and financial information to the public across various platforms. Your creativity will shine as you design visually appealing advertisements, publications, and social media content that resonates with taxpayers. The agency is all about effective communication, and your role will be crucial in ensuring that both internal and external stakeholders receive information that is engaging and informative. With regular updates and strategic campaigns, you will manage high-level government social media accounts and maintain a connection with the Maryland community. A background in public information and strong customer service skills will serve you well in this position. Additionally, the position may require evening or weekend availability, so flexibility is key. Bring your passion for design, experience with tools like Adobe and Canva, and your knack for analyzing social media trends to help us make a meaningful impact. This isn’t just a job; it’s an opportunity to contribute to the public interest in a dynamic team environment. If you're ready to combine your graphic design skills with social media savvy, we’d love to see what you can bring to the Comptroller’s Office!

Frequently Asked Questions (FAQs) for GRAPHIC DESIGNER/SOCIAL MEDIA MANAGER - (ADMINISTRATOR I) Role at State of Maryland
What are the primary responsibilities of the Graphic Designer/Social Media Manager at the Comptroller's Office of Maryland?

The Graphic Designer/Social Media Manager at the Comptroller's Office of Maryland is responsible for creating engaging visual content to effectively communicate tax and financial information. This includes designing advertisements, publications, and social media posts that resonate with the community. You'll also manage government social media accounts, plan strategic campaigns, and analyze social media data to improve engagement and reach.

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What qualifications are needed to apply for the Graphic Designer/Social Media Manager position at the Comptroller's Office of Maryland?

To apply for the Graphic Designer/Social Media Manager position at the Comptroller's Office of Maryland, applicants must have a high school diploma or equivalent, along with four years of relevant experience. Alternatively, candidates with a Bachelor's degree can substitute education for experience. Strong communication skills, social media management experience, and proficiency in design software are highly desirable.

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What does a typical workday look like for the Graphic Designer/Social Media Manager at the Comptroller's Office of Maryland?

A typical workday for the Graphic Designer/Social Media Manager at the Comptroller's Office of Maryland involves a mix of designing visual content and strategizing social media campaigns. You’ll collaborate with department staff to ensure messaging is clear and impactful, analyze social media performance metrics, and engage with the public across various digital platforms to promote financial literacy.

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Does the Graphic Designer/Social Media Manager position at the Comptroller's Office of Maryland offer any benefits?

Yes, the Graphic Designer/Social Media Manager position at the Comptroller's Office of Maryland offers a comprehensive benefits package, including health insurance, retirement plans, and opportunities for professional development. The agency promotes a diverse work environment and values the contributions of all employees.

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What skills are preferred for the Graphic Designer/Social Media Manager role at the Comptroller's Office of Maryland?

Preferred skills for the Graphic Designer/Social Media Manager role at the Comptroller's Office of Maryland include extensive experience in public relations, strong copywriting abilities, proficiency in graphic design software such as Adobe and Canva, social media analytics, and the ability to engage positively with the public. A customer-focused approach is essential for success in this position.

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Common Interview Questions for GRAPHIC DESIGNER/SOCIAL MEDIA MANAGER - (ADMINISTRATOR I)
How do you approach designing content for social media platforms as a Graphic Designer/Social Media Manager?

When designing content for social media as a Graphic Designer/Social Media Manager, I start by understanding the audience and the message we want to communicate. I focus on creating visually appealing graphics that align with the brand's voice, and I utilize analytics to assess what types of content engage our followers. It's crucial to stay updated with trending practices and adapt designs accordingly.

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Can you provide an example of a successful social media campaign you've managed?

Certainly! One successful campaign I managed involved creating a series of visually engaging infographics that simplified complex tax information. This campaign not only increased our engagement by over 40% but also encouraged more followers to share the information, expanding our reach significantly. Analyzing the data helped me tweak our approach for future campaigns.

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What graphic design tools do you prefer to use, and why?

I prefer using Adobe Creative Suite and Canva because both offer versatile tools suitable for creating high-quality graphics. Adobe provides more in-depth design capabilities for professional projects, while Canva allows for rapid content creation and collaboration with team members. This combination ensures that I can deliver visually appealing, effective content efficiently.

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How do you stay current with the latest design trends in social media?

To stay current with the latest design trends in social media, I regularly follow design blogs, join professional groups, and participate in webinars. I also take online courses to sharpen my skills. Engaging with other professionals in the design community provides insights into upcoming trends that can be applied creatively in our campaigns.

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What role does audience analysis play in your design process?

Audience analysis is integral to my design process. Understanding the preferences, demographics, and behaviors of our audience allows me to tailor content specifically to their interests. This ensures that the visuals I create resonate with them, encourage engagement, and ultimately achieve the marketing goals set by the Comptroller's Office.

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How do you handle tight deadlines for design projects?

When faced with tight deadlines, I prioritize tasks based on urgency and set a clear timeline. I break projects into manageable chunks which allows me to stay organized and focused. Open communication with my team ensures we can address any roadblocks and move forward efficiently, maintaining quality even under pressure.

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How would you describe your design aesthetic?

I would describe my design aesthetic as clean, modern, and user-centric. I believe that effective design must not only be visually appealing but also functional and relatable to the target audience. I strive to create designs that are memorable and enhance the user experience, regardless of the platform.

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What metrics do you consider to evaluate the success of your designs on social media?

I evaluate the success of my designs on social media by analyzing metrics such as engagement rates, shares, comments, and follower growth. These data points give insight into how well the audience is responding to the content. By tracking these metrics over time, I can refine my approach to better meet audience expectations.

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Why is collaboration important in a Graphic Designer/Social Media Manager role?

Collaboration is crucial in this role because it brings together diverse perspectives and ideas that enhance the overall quality of the content. Working with departments such as marketing, public relations, and staff ensures that the messaging is consistent, relevant, and impactful, ultimately serving the needs of the audience more effectively.

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What challenges have you faced in social media management, and how did you overcome them?

One challenge I faced in social media management was dealing with negative feedback on public posts. I overcame this by implementing a response strategy that emphasized transparency and engagement. By addressing concerns promptly and professionally, I was able to turn negative interactions into opportunities for positive dialogue, enhancing our reputation in the process.

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Full-time, on-site
DATE POSTED
March 20, 2025

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