Content Marketer

Steadily is an insurtech that specializes in rental property insurance for landlords. We're 3 years old, 150 people, manage $20B in risk, and are on the way to becoming the biggest and best insurer of rental properties in the US.

We exist to deliver fast, affordable insurance and to pay claims quickly and fairly.  To do that, we hire the best for each role to build the experience that we'd want if we were a client. 

We’ve grown quickly to match consumer demand, and Steadily’s online content is now organically viewed by millions of landlords and real estate investors nationwide, amplified by our community of thousands of licensed insurance agents, partners, and influencers, and cited in high authority sites like Realtor.com, TechCrunch, RedFin, Forbes, Business Insider, and more. 

We’re hiring for a strong and experienced Content Marketer who will be dedicated to crafting and optimizing content on direct-to-consumer and B2B channels.This role reports to the CMO.

What You'll Do:

• Execute the brand tone of voice, key messages, and content strategy across channels bringing Steadily’s content to life in exciting and engaging ways. Act as the go-to internal resource for copywriting and content requests to support cross-functional marketing needs.

• In addition to crafting great content, you think like a marketer and know how to get our content seen by fresh audiences across channels. You thrive on finding exciting and buzz-worthy ways to build reach and get people talking about Steadily. 

• Become a landlord insurance expert and ensure all cross-channel content is factually accurate and compliant with Steadily brand guidelines, national and state-level insurance regulations, and marketing/advertising legal guidelines. 

• Understand the nuances of our product thoroughly and find creative ways to communicate technical product details and key selling points to various audiences - whether direct-to-consumer, independent licensed insurance agents, or our external partner ecosystem.

• Dive into customer insights and identify opportunities to proactively address customer pain points and enhance the client experience through content.

• Establish Steadily as an authority in the space by leveraging relevant first and third-party data to elevate content with unique and timely industry trends and insights.

• Own an evergreen KPI tracking and performance measurement process to iterate on content through ongoing optimizations and surface insights to relevant stakeholders as needed.

What You’ll Bring:

• Experienced: 5+ years executing a cross-channel content strategy, including optimizing content for click-through rates, A/B testing, and content elements such as keyword density. 

• Communicator: You have technical writing experience with an ability to translate complex insurance terminology into clear, simple, engaging content.

• Detail Oriented: A keen eye for detail with an emphasis on proper punctuation, spelling and grammar and thorough understanding of insurance and marketing compliance. 

• Digital: Familiarity with marketing analytics and content key performance indicators.

• Hungry: You want to make the leap into a high-growth tech startup to rapidly accelerate your career. 

Compensation: 

• Starting range $90K base salary

• Equity in the company

• Employer healthcare contribution

• 401K

• Health (HSA or FSA), vision, and dental insurance

Location:

• Austin, Texas. 

• We’re in office 4 days a week, Wednesday is a company-wide no-meeting and work from home day.

Why Join us?

• You'll be in good company. Our founders have three successful startups under their belt and have recruited a stellar team to match.

• We pay top of market (see comp).

• We're earlier stage, so you'll get to wear a lot of hats and shape product decisions.

• We have a good time. Culture matters a ton to us.

• We're growing fast and are exceptionally well-funded.

• Steadily boasts a very unique culture that our teammates love. We call it like we see it and we’re nothing if not candid. Check out our culture deck here to learn what we’re all about.

• Steadily was awarded Comparably’s Best Company Leadership 2023, Best CEOs for Women 2023, and Best Company for Women 2022