Paid Search Marketing Lead

Steadily is an insurance technology company that specializes in rental property insurance for landlords. We’re three years old, just over 100 people, help insure over $20B in rental properties, and are intent on becoming the world’s best and largest insurer for landlords.

We exist to deliver fast, affordable insurance and to pay claims quickly and fairly. To do that, we hire the best engineers, actuaries, sales, and service people in the country to build the experience that we’d want if we were the client.

Steadily is hiring an Actuarial Analyst who is the very best at what they do. You'll be surrounded by team members who are also the very best at what they do, which will just make you even better.

What you'll do

• Act as the hands-on expert with ownership over PPC strategy, including managing a nation-wide multimillion dollar PPC budget.

• Own the strategic elements that drive PPC performance and continuously optimize the account to drive down cost per lead and cost per acquisition metrics, while scaling SEM campaigns to meet marketing growth and acquisition goals. 

• Perform competitive research, market analysis and customer segmentation to target highly qualified, high-converting leads.

• Leverage data throughout the customer journey to iterate and improve on the search strategy to lift key performance metrics. 

• Perform testing strategy to optimize campaigns in-market and uncover new insights.

• Track, analyze, and report on paid search initiatives and campaigns. Provide clear insights based on the data to inform the future roadmap for paid search. 

• Develop a thorough understanding of the customer journey and the role that search plays in cross-channel customer acquisition.

Your Background

• Steadily will accept a Bachelor's degree in Marketing, Data Science, Engineering, Digital Marketing, Digital Advertising, Media Studies or related field and a combination of Bachelors Degree + 5 years experience OR Masters Degree + 2 years of experience in the job offered or in a Marketing-related occupation.

Experience must include:

• Marketing tools, search ad technologies, and programming languages, including: Google Ads, Microsoft Ads, SA360 (Double Click Search), Google Ads Editor, Google Keyword Planner, Microsoft Keyword Planner, etc.

• Marketing performance, tracking, and data analysis tools, including: Microsoft Advertising Intelligence, Microsoft Advertising Intelligence, Google Analytics, Google Data Studio, SEM Rush, Google Tag Manager, Microsoft Tag Manager, etc.

• Building, executing and scaling SEM programs from concept to completion, including deep keyword and search query analysis;

• Managing significant paid advertising budgets in platforms such as Google and Bing

• Marketing operations, including building capabilities and tools to enable automated SEM campaigns, ad copy and landing page testing;

• Experience with advanced microsoft excel data analysis / manipulation, advanced pivot tables, SQL Analysis, and tools including (but not limited to) Tableau.

Compensation and Benefits

• Compensation $145,000 per year + equity in the company

  • We believe in paying top-of-market to attract the best person for each role. However, the compensation package is usually the second reason people choose to join a startup. The primary reason is they want to experience the growth that comes from pouring your heart and soul into building something that people love. That’s what we do.

• Health Insurance 

• 401K

• In office 4 days a week, Wednesday is a company-wide no-meeting and WFH day

• Free snacks & regular team lunches

Location

• Austin, TX

Why Join Us

• You'll be in good company. Our founders have three successful startups under their belt and have recruited a stellar team to match.

• We pay top of market (see comp).

• We're earlier stage, so you'll get to wear a lot of hats and shape product decisions.

• We have a good time. Culture matters a ton to us.

• We're growing fast and are exceptionally well-funded.

• Steadily boasts a very unique culture that our teammates love. We call it like we see it and we’re nothing if not candid. Check out our culture deck here to learn what we’re all about.

• Steadily was awarded Comparably’s Best Company Leadership 2023, Best CEOs for Women 2023, and Best Company for Women 2022