Job details

Digital Marketing Strategist

Steve Gibson Photography is seeking a dynamic and creative Digital Marketing Strategist to join our passionate team. As a leader in the photography industry, we specialize in capturing breathtaking moments and delivering exceptional visual storytelling. This role is critical in enhancing our online presence, driving engagement, and attracting new clients to our services. The ideal candidate will possess a deep understanding of digital marketing trends and strategies, with the ability to create compelling campaigns that resonate with our target audience. You will be responsible for developing and executing marketing strategies across various digital channels, including social media, email, and our website. Your creativity and analytical mindset will play a key role in optimizing these channels for maximum reach and impact. We are looking for someone who is not only skilled in marketing but also has a passion for photography and storytelling. You will work closely with our creative team, providing insights and ideas that align with our brand voice and vision. If you are driven, innovative, and excited about making a meaningful impact in the photography world, we would love to hear from you. Join us at Steve Gibson Photography, where your marketing expertise can help us showcase the beauty of life's moments through the lens.

Responsibilities

Develop and implement comprehensive digital marketing strategies across various platforms.
Manage and optimize social media accounts to increase brand awareness and audience engagement.
Create compelling content for blogs, newsletters, and social media that aligns with brand messaging and objectives.
Analyze and report on the performance of marketing campaigns using analytics tools to track key metrics and improve strategies.
Collaborate with the creative team to design visually appealing graphics and assets for digital campaigns.
Conduct market research to identify trends, insights, and opportunities for growth in the photography industry.
Manage email marketing campaigns, including list segmentation, A/B testing, and performance analysis.

Bachelor's degree in Marketing, Communications, or a related field.
Proven experience in digital marketing, preferably in the creative or photography industry.
Strong understanding of social media platforms, trends, and analytics.
Excellent written and verbal communication skills with an eye for detail.
Proficiency in digital marketing tools and software, including SEO, Google Analytics, and email marketing platforms.
Creative mindset with the ability to generate engaging content and visuals.
Strong analytical skills to assess campaign performance and make data-driven decisions.