Sr Director Product Marketing, Self Storage

As the Sr Director of Product Marketing at Storable, you’ll be responsible for developing and executing the product marketing strategy for the Self Storage business unit. This includes aligning with company objectives, serving as the customer's voice to influence product developments, managing a high-performing team, and driving the go-to-market strategy for new product launches.

Candidates for the Sr Director Product Marketing role at Storable are expected to possess a Bachelor's degree in Marketing or a related field, with an MBA being preferred. You should have at least 10 years of experience in product marketing within the SaaS or technology sector, including at least 5 years in leadership roles. Strong leadership, communication, and analytical skills are essential for success.

At Storable, the culture is collaborative, creative, and growth-oriented. The company places a strong emphasis on accountability and a customer-first mindset. As the Sr Director Product Marketing, you will not only lead your team but also play a vital role in fostering an inclusive environment that encourages open communication and professional development.

Success for the Sr Director Product Marketing at Storable is measured through various key performance indicators (KPIs) that assess product marketing initiatives. These may include market adoption rates, customer engagement metrics, and revenue growth directly associated with new product launches.

The key elements of the go-to-market strategy for the Sr Director Product Marketing at Storable include positioning and messaging, pricing strategies, customer persona development, competitive differentiation, and the creation of sales enablement materials to equip internal teams with effective tools for communication.

In your response, highlight specific examples where you’ve successfully developed and executed a go-to-market strategy. Discuss the process you followed, the stakeholders involved, and how you measured the success of those strategies.

Talk about your methods for gathering customer insights, such as conducting surveys or interviews. Explain how you translate those insights into actionable strategies for product development and marketing positioning.

Discuss your passion for leading teams and how you derive satisfaction from developing team members. Share specific examples of successful mentoring or training initiatives you’ve implemented in previous roles.

Detail your methodology for conducting competitive analysis, including tools and frameworks you use. Emphasize how these insights have influenced your previous marketing strategies to differentiate your products effectively.

Elaborate on your experience with pricing strategies, including how you’ve conducted pricing research, tested various models, and collaborated with cross-functional teams to finalize pricing and packaging that maximizes customer value.

Provide a concrete example of a product launch where you played a critical role. Discuss the strategies you implemented, the challenges faced, and the overall impact of the launch on the business.

Share a specific situation where you successfully brought together product management, sales, and customer success teams. Highlight your communication strategies and any collaborative tools used to ensure alignment.

Discuss the key performance indicators you utilize to assess marketing effectiveness and the tools or platforms you rely on for tracking metrics. Share any successful adjustments you've made based on data analysis.

Explain your approach to storytelling in marketing. Illustrate how you’ve crafted compelling narratives that enhance product messaging and resonate with target audiences in previous roles.

Detail the various resources you use to keep up-to-date with industry trends, such as relevant publications, professional organizations, or networking. Discuss how this knowledge has informed your strategies in past roles.