CRM App Specialist

About the role

As our CRM App marketer, you will be working from our office in Amsterdam or in Barcelona being part of a larger CRM team of passionate marketeers, who are responsible for managing the strategy and operations & development of our CRM channels for all our EU markets.

You will be working closely with our CRM App Lead in order to build engaging promotional campaigns to support our app retention rate and manage the app marketing operations across all our brands.

As such, you’re able to build recommendations and create best in - class campaigns, using the main CRM channels (push notifications, in - app messages, SMS and emails).

Your main responsibility will be briefing, setting up and analysing CRM campaigns that fuel the customer lifetime value and drive revenue growth.

• You'll be responsible for the full process of campaign creation, from liaising with the creative team to setting up push notification campaigns within the ESP for multiple countries
• Continuously steer, monitor and report on campaigns and channel performance, being able to identify and recommend opportunities that fuel customer lifetime value and revenue growth
• Benchmark against market competitors to define market trends, customer behaviour and industry best practice
• Work together with the CRM App Lead to understand business needs and find opportunities to develop exciting, innovative, and relevant multichannel campaigns
• A/B testing set up & collaboration on technical projects focused on improving channel performance & scalability

• Bring in commercial mind-set, creativity and innovative knowledge of CRM marketing best practices with high focus on mobile

• Bachelor’s degree in Marketing or similar field, with at least 1+ years of commercial marketing experience in an international e-commerce environment
• Previous experience designing and creating push notifications, in-app or email campaigns in an ESP
• Proven strong analytical skills with affinity for customer data
• Very solid knowledge of Mobile creative requirements, app marketing trends and best practices
• Ability to combine operational & strategic work effectively and communicate with all levels of the business, prioritize & manage assignments to meet deadlines and establish solid relationships
• Enthusiastic team player with “let’s go for it!” mentality, used to work in a fast-paced e-commerce environment
• Excellent written and verbal skills in English

• Experience with Adobe Campaign Standard or Classic 
• Experience with Looker and Adobe Analytics
• Affinity and interest for technical projects

• At Storio group, we understand the importance of work-life balance. You'll find opportunities to make the most of our generous annual leave policy, remote working policy, and a versatile hybrid working model. We provide a comprehensive benefits package to all Storio group employees, and you'll discover a warm and inclusive company culture that includes social events throughout the year and a team rich in diversity.

About us

We are Storio group, a place where life’s stories are made, crafted and shared. A place where we create new ways to pass memories and stories between people and generations. And where, together, we make joy unforgettable. We bring our customers’ stories to life through a range of high-quality personalised photo products, like photo books, wall decor, calendars & gifts. Our innovative technology enables customers to easily personalise their creations to keep for themselves or share as the most thoughtful of gifts.

Every single one of our employees brings something unique to Storio group and leaves a lasting imprint on our work, our culture and our company. Storio group is a place where we can all see and feel the impact of what we do, every day. A career with us is an opportunity to make your mark on our customers’ lives and on your career.

Our values shape everything we do, from our interactions with customers and colleagues to the way we approach our work. We believe in fostering an environment where everyone can thrive and contribute to our shared success. At Storio group, we: 

Act with heart: People - both customers and employees - are at the heart of all we do. So we embrace diversity and get to know each other as real people and build real relationships based on mutual understanding and respect.

Give our best: As the crafters and makers of people’s memories, we play an important role in our customers’ lives. That’s why we give our best and work together to make the right decisions and build a better business everyday. 

Own all we do: We are all, as individuals and as a team, responsible for creating our success and shaping our future. We lead the charge and drive things forward - fully owning our actions and decisions along the way.

Embrace curiosity: We believe progress requires curiosity. So, we’re relentlessly curious about the world and each other, actively seeking out diverse perspectives and always asking big questions like ‘why’ and ‘what’s next’?

Find the joy: At Storio, joy matters. We see it as a state of mind, so while we don’t pretend every day will be easy, we do set out every day to intentionally find, create and share big and little moments of joy with our customers and teammates.

Equal opportunities statement

We are committed to promoting equal opportunities in employment regardless of age, disability, marital or civil partner status, pregnancy or maternity, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

If you have a disability or special need that requires reasonable adjustments in order for you to perform at your peak during the interview, please let our HR team know ahead of time so that they can assist. We will consider the matter carefully and try to accommodate your needs within reason. If we consider a particular adjustment would not be reasonable we will explain our reasons and try to find an alternative solution where possible.

Sponsorship

We aren't able to offer sponsorship for this role so please only apply if you have the Right to Work without the need for sponsorship