Sr. Demand Generation Specialist at Stratasys in Eden Prairie, MN

Responsibilities: Develop and execute campaigns: Collaborate cross-functionally with Americas resources in the planning and deployment of campaigns Set and manage program set up in Marketo campaign automation Manage campaign calendar of activities with lead and opportunity targets that support the demand plan Work with channel marketing to consistently communicate campaigns and enablement... programs and promote utilization across the Stratasys Partner Channel in North America Monitor the performance of nurture email streams and recommend adjustments as needed Measure effectiveness of campaigns: Ensure measurement of all demand generation-activities, including lead nurturing, marketing automation, and trigger-based emails Develop and implement lead tracking, scoring, and qualification process Improve the quantity, quality, and velocity of leads from demand channels and ensure a best-in-class digital experience to increase traffic Identify, implement, test, measure and optimize new growth tactics and marketing channels Digital Ad Campaign Management (PPC & Display): Execute digital advertising strategy focused on driving leads and traffic through paid search, display advertising and social media campaigns Recommend digital advertising activities and budget to support anticipated business outcomes (i.e. new customer acquisition, revenue, etc.). Work closely with Marketing Communications team to coordinate and create new content and creative to support PPC, display, remarketing, and social campaigns Analytics: Extract insight from website, campaign, and CRM data, identify relevant trends, and provide proactive optimization recommendations Collect, distribute, and track all leads generated by digital marketing efforts to ensure proper channel delivery in Marketo and Salesforce.com Create and present monthly and quarterly reports on web traffic and digital marketing activities MINIMUM Qualifications: Bachelor's degree in marketing, communication or related field 5 years of experience in B2B content marketing with a strong focus on demand generation and rules-based lead nurturing 3 years of hands-on experience with cloud- and web-based marketing automation, CRM and analytics platforms, specifically Marketo and SalesForce 3 years using PPC ad platforms, including Google AdWords, Bing Ads, Facebook, LinkedIn and Twitter for paid promotion, targeting, and measurement Must demonstrate excellent written and interpersonal communication skills (English), and be able to 'sell' ideas cross-functionally Salary Range: $80K -- $100K Minimum Qualification Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications