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Product Manager

Who we want• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.What you will doThe Product Manager position supports downstream marketing activities for BLUEPRINT, Stryker's unique surgeon-controlled 3D planning software. The primary focus will be supporting go-to-market strategy and execution, including surgeon and sales rep communication, education, direct-to-patient and promotional strategies for new software releases, along with supporting existing software functionality and partnering closely with hardware marketing. This position will be a driving force in launching artificial intelligence (AI) in BLUEPRINT, mixed reality in the operating room, digital medical education connectivity solutions, and more through BLUEPRINT. This person will be responsible for providing continuous support to the sales force and representing the marketing organization to cross-functional business partners.• Support and develop go-to-market strategy and launch plans for new BLUEPRINT software/hardware functionality, including key messaging, collateral development, social media strategies, training plans, and patient education opportunities through assessment of customer needs.• Develop and execute hospital marketing initiatives around the BLUEPRINT technology value, incorporating future differentiated technology into plan used for partnered promotion.• Develop and execute digital media strategy for BLUEPRINT related promotion• Provide support for the field sales force and maintain ongoing communication to assess their needs, general market trends and being a conduit to the software field marketing team.• Understand the clinical environment influencing the Upper Extremities business, including clinical procedures, the key decision-makers, and business barriers & motivations.• Execute reporting of digital marketing KPIs and BLUEPRINT adoption metrics.• Establish and develop key internal and external relationships, including cross-functional teams, other business units, sales, and key opinion leaders.What you need• Bachelor’s degree required.• 4+ years of work experience• 2+ software or hardware marketing is highly desirable• Experience Software product launch experience is preferred
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CEO of Stryker
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Kevin A. Lobo
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Together with our customers, we are driven to make healthcare better.

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Full-time, on-site
DATE POSTED
August 13, 2024

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