Writer/Editor

Primary Location- Boston Campus

• Conceptualize, write and edit compelling copy that conveys the institution's brand message
• Write and edit for marketing campaigns that deliver on strategy and meet project objectives
• Craft copy appropriate to channel and format, including emails, landing pages, websites, social media, direct mail, advertising, etc., as well as design and intended audience
• Apply writing strategies for the digital world, integrating SEO best practices into all web content
• Proactively identify content/copy gaps and inconsistencies in University communications
• Second-edit and proofread project copy, as needed
• Collaborate with the OMC editorial team and other University communications colleagues to ensure appropriate and consistent usage of University brand voice and tone and in the establishment, maintenance, and education of editorial standards/style
• Follow trends in communication, marketing, and higher education, to identify those that may impact or influence the department’s work
• Work with the OMC team to meet University needs; performing other duties as assigned

• Bachelor’s degree in journalism, marketing, advertising, or communication; graduate degree preferred
• 5+ years marketing communication experience, preferably in higher education; agency experience is also valuable
• Proven content writing and copywriting experience across all mediums
• Knowledge of digital marketing tactics, including SEO, email marketing, content marketing and web analytics
• Excellent research and interviewing skills
• Exceptional attention to detail and strong listening skills
• Highly organized, flexible and able to manage multiple projects under tight deadlines while maintaining a high level of quality and accuracy
• Proficient in Microsoft Office and other collaboration, content management, and asset management systems
• Strong portfolio that demonstrates creativity, expertise, and attention to detail