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Social Media Short Form Strategist

We're Not Just Another Content Agency

At Snowball, we're the team behind some of the biggest names in social media. Our strategists have helped create content for Jubilee (with 8M+ subscribers), Vogue (73 Questions, 500M + Views), Mini Katana (1B+ views), Wired (Auto Complete, 200M Views) and other top YouTube channels that are crushing it right now.

And the numbers don't lie, we've generated billions of views across platforms. Our team includes people who've shaped what viral content looks like today, with work that's earned 4 Emmy nominations, 90 Billion Views, 110M Subscribers and over $300M Revenue driven. Now we're partnering with major brands to help them dominate in the short-form video space.

Why This Job Actually Matters

Let's be real, short-form isn't the future anymore. It's right now.

You'll be crafting videos for brands everyone knows, experimenting with formats that haven't been done before, and defining what actually works in a space where most brands are still figuring things out.

This isn't about posting random content and hoping it sticks. You'll be creating strategies that millions of people will see, working directly with some of the biggest names in the business.

What You'll Actually Be Doing

As our Short-Form Social Media Strategist, you'll:

  • Make Content People Actually Click On: Create those can't-scroll-past thumbnails, hooks that grab attention in the first second, titles that make people stop scrolling, and concepts that keep viewers watching to the end.
  • Build Content Plans That Work: Develop strategies for YouTube Shorts, Instagram Reels, and TikTok that actually drive engagement and growth. You'll write openings that hook viewers, create stories that keep them watching, and build content that people share.
  • Run Projects End-to-End: Take ideas from concept to finished product, work closely with our editors and creators, and use performance data to make everything better with each release.

Who We're Looking For

  • You already spend hours on TikTok, YouTube Shorts, and Instagram Reels – not just watching, but analyzing why certain videos work.
  • You've got a never-ending list of content ideas in your notes app right now.
  • You can see the big picture, how each piece of content fits into a larger strategy.
  • You don't need someone looking over your shoulder. You take initiative, communicate clearly, and get things done.
  • You actually care about the numbers, views, engagement, watch time and know how to use that data to make better content.
  • Bonus: You've grown a short-form channel yourself or managed one professionally.

Join our team and help shape what viral content looks like next.

Average salary estimate

$75000 / YEARLY (est.)
min
max
$60000K
$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Social Media Short Form Strategist, SuperHires

If you're a creative powerhouse looking to make an impact in the world of digital media, then the Social Media Short Form Strategist position at Snowball is your perfect playground! At Snowball, we aren't just another content agency; we're the team that has crafted viral hits for massive names like Jubilee and Vogue. With billions of views under our belt, we’re not just spectators in the social media game—we're the trendsetters. In this role, you’ll dive headfirst into the exhilarating world of short-form content, where the right thumbnail or hook can turn a viewer into a sharer. Imagine creating engaging strategies for platforms like YouTube Shorts, Instagram Reels, and TikTok, combining your eye for compelling storytelling with in-depth data analysis that guides your next steps. You’ll be collaborating with talented editors and creators, transforming raw ideas into finished products that captivate audiences. We value initiative and self-motivation, and you're encouraged to come up with innovative content ideas that can strike a chord with the audience. Be prepared to experiment with new formats, pushing the boundaries of what's possible in a fast-paced space. If you're fluent in the language of social media, obsessed with engagement metrics, and ready to help brands appeal to millions, Snowball wants to hear from you. Join us in redefining what viral content can be and shaping the future of digital storytelling.

Frequently Asked Questions (FAQs) for Social Media Short Form Strategist Role at SuperHires
What are the main responsibilities of a Social Media Short Form Strategist at Snowball?

As a Social Media Short Form Strategist at Snowball, your responsibilities include creating attention-grabbing content that viewers can't resist, developing effective content plans for platforms like TikTok and Instagram Reels, and managing projects from concept to completion. You'll analyze performance data to refine your strategies, ensuring every piece resonates with audiences and drives engagement.

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What qualifications do I need to become a Social Media Short Form Strategist at Snowball?

To thrive as a Social Media Short Form Strategist at Snowball, you should have extensive experience with short-form video content on platforms like TikTok and YouTube. A sharp analytical mindset to assess engagement metrics is crucial, and existing experience in growing or managing a social media channel will give you an edge. Creativity, initiative, and excellent communication skills are also key.

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How does the Social Media Short Form Strategist contribute to brand growth at Snowball?

The Social Media Short Form Strategist at Snowball significantly drives brand growth by crafting compelling content that resonates with target audiences. By developing strategic approaches for viral marketing and engagement on platforms like Instagram Reels and TikTok, you'll help brands reach more viewers and enhance their online presence.

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What kind of projects will a Social Media Short Form Strategist work on at Snowball?

At Snowball, a Social Media Short Form Strategist will work on innovative projects that include creating viral video content, strategizing marketing campaigns that leverage short-form platforms like YouTube Shorts and TikTok, and collaborating with editors and creatives to bring ideas from concept to finish, all while focusing on performance metrics to guide future projects.

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What traits make a successful Social Media Short Form Strategist at Snowball?

Successful Social Media Short Form Strategists at Snowball are naturally curious, passionate about social media, and possess a keen eye for detail. They are proactive in their work, able to communicate clearly and effectively, and deeply analytical about audience engagement. Creativity and a strong understanding of current trends in the digital space also set top candidates apart.

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Common Interview Questions for Social Media Short Form Strategist
Can you describe your experience with short-form video content?

When answering this question, highlight specific platforms you've worked with, successful campaigns you've been part of, and any metrics that demonstrate your effectiveness. Discuss your understanding of what makes content engaging based on data.

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How do you approach creating a content strategy for a new brand?

In your response, detail your collaborative process with stakeholders, your research methods for understanding the brand's target audience, and how you incorporate current trends and data analytics into your strategy development.

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What tools do you use to analyze video performance?

Discuss tools like Google Analytics, TikTok Analytics, or social media management platforms you use to monitor performance. Be prepared to explain how you interpret the data to inform your content strategies.

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How do you ensure your content stays relevant in a fast-paced environment?

Share your strategies for staying updated with trends, such as following industry influencers, engaging with current events, and experimenting with new formats while analyzing their performance.

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Describe a time when you had to pivot your content strategy due to underperformance.

Use this opportunity to illustrate your problem-solving skills. Share a specific example, what metrics indicated a strategy wasn’t working, and how you adapted to improve performance, including the results of those changes.

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What makes a video thumbnail effective, in your opinion?

Discuss elements such as color contrast, text legibility, emotional appeal, and how thumbnails serve to attract audience engagement. You could also reference examples from successful content.

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How do you balance creativity with data-driven decisions?

Explain how you use data to inform your creative decisions while ensuring there’s room for artistic expression. Example situations where data led to successful creative outcomes can help illustrate your point.

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What trends do you see shaping short-form video content in the future?

You should demonstrate your awareness of current trends and project future developments. Discuss innovations in technology, viewer preferences, and emerging platforms that could impact short-form content.

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How do you handle critical feedback on your content?

Share your approach to receiving and interpreting feedback. Emphasize your adaptability and willingness to incorporate constructive criticism into your work while maintaining your creative vision.

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Why do you want to work at Snowball as a Social Media Short Form Strategist?

Express your passion for the industry, your admiration for Snowball's work, and how you align with their mission of redefining viral content. Personalizing your response with specific examples of their previous work can help personalize your answer.

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Full-time, remote
DATE POSTED
March 23, 2025

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