Creative (Senior Conceptual Copywriter)

As a Senior Conceptual Copywriter at Superside, you will be responsible for crafting engaging and on-brand copy across a variety of platforms, including social media and digital channels. You'll develop ideas and campaigns from insight to execution, collaborating with creative leads, designers, and motion artists to bring your concepts to life. You'll also present your work to internal teams and clients, ensuring clarity, accuracy, and polish in every piece of content you create.

To be considered for the Senior Conceptual Copywriter position at Superside, candidates should have at least 4+ years of copywriting experience in an agency or creative environment, especially within digital advertising. A strong portfolio showcasing your conceptual strength and expertise in platform-specific copy is essential. You should also possess exceptional communication skills, a solid understanding of digital content strategies, and familiarity with AI tools like ChatGPT.

Collaboration is at the heart of Superside's approach, especially for the Senior Conceptual Copywriter role. In this position, you will work side by side with creative leads, designers, and other talented team members, encouraging brainstorming sessions and open feedback to ensure that concepts meet the high standards expected in a remote-first company. This collaborative environment fosters creativity and innovation, allowing you to produce outstanding work for top global brands.

The culture at Superside is defined by its commitment to high performance and low ego. As a Senior Conceptual Copywriter, you will thrive in a fast-paced, high-trust environment where feedback is direct and constructive. We emphasize constant growth and collaboration, making it a nurturing place for creativity and professional development. The diverse team celebrates inclusion and values every opinion, showcasing the importance of kindness in our interactions.

At Superside, we believe in nurturing talent from within, especially for roles like Senior Conceptual Copywriter. You will gain mentorship and support as you take on real responsibilities that matter, paving the way for quick career advancement. By joining our dynamic team, you’ll have the chance to not only develop your skills but also to contribute significantly to projects that shape the industry, thus accelerating your growth trajectory.

When answering this question, focus on a specific campaign, detailing the concept development process, the challenges you faced, and how you adapted to achieve success. Highlight the metrics that demonstrate the campaign's effectiveness, showcasing your ability to deliver results aligned with business objectives.

In answering this question, emphasize your research skills and ability to distill complex ideas. Explain how you immerse yourself in understanding brand guidelines, target audiences, and tone specificity, using examples from your portfolio to illustrate how you've successfully tailored messaging for various clients.

Discuss the various channels you utilize to keep abreast of trends, such as subscribing to industry newsletters, attending webinars, or participating in forums. Mention specific resources that provide valuable insights into digital storytelling and paid media, reinforcing your proactive approach to continuous learning.

Share your approach to receiving and integrating feedback, emphasizing your open-mindedness and collaboration skills. Provide an example of a situation where you successfully adjusted your work based on input, demonstrating your flexibility and willingness to improve while maintaining the integrity of your original concept.

Outline your creative process step-by-step, starting from gathering insights and research to brainstorming ideas and final execution. Highlight how collaboration plays a crucial role at each stage and give an example of a project where this process led to successful outcomes.

Explain how storytelling is integral to your work as a Senior Conceptual Copywriter. Discuss your technique for crafting narratives that resonate with audiences, create emotional connections, and effectively convey brand messages, while also providing a relevant example.

Discuss your strategies for originality, such as conducting thorough research, brainstorming sessions, and leveraging creative prompts. Mention how you avoid clichés and strive for unique angles in your work, ensuring every piece is captivating and adds value to the client's objectives.

Share your familiarity with essential copywriting tools such as AI assistance tools like ChatGPT, collaboration platforms like Figma, or project management software. Emphasize how these tools enhance your efficiency and creativity, ultimately leading to better project outcomes.

Choose a specific challenge related to a digital campaign, focusing on your problem-solving and critical thinking skills. Detail your approach to overcoming obstacles while collaborating with your team and how the campaign ultimately succeeded, reflecting your resilience and determination.

Reflect on personal interests, experiences, and external influences that ignite your creativity as a Senior Conceptual Copywriter. Discuss how different genres, art forms, or cultural influences play a role in inspiring your conceptual development and how you channel those inspirations into impactful copy.