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PR Manager

Every year, Surfshark makes thousands of publications and gets cited in global media outlets such as Wired, Bloomberg, Forbes, and BBC. All thanks to our PR team! This team researches and completes analyses on various issues such as governmental surveillance, social media censorship, and internet shutdowns. They are passionate about making privacy and security topics understandable for everyone, and their goal is to make Surfshark’s expert opinions heard.

So, if you want to provide journalists with news-worthy content, get articles into global media outlets, and enhance our brand image in the public eye – join our PR team!


If you want to:
  • Strategize and execute PR campaigns: craft and implement PR strategies that are not only effective but also tailored to different markets and cultures;
  • Media relations & press releases: prepare and pitch press releases, ensuring our narrative adapts to and resonates with the media landscape of each target market;
  • Outreach campaign management: lead the creation and execution of outreach campaigns, aligning them with market-specific strategies and business objectives;
  • Agile methodology in PR: develop agile methodologies for PR campaigns, creating studies and adapting approaches for diverse market needs;
  • Expert commentary & interviews: offer insightful commentary to various media outlets and represent the company in interviews, tailoring your approach to suit different market sensibilities;
  • Content development: generate content ideas that not only appeal to the media but also resonate across various markets, reflecting their unique preferences and trends.


And you can check off:
  • Strategic mindset: strong capability in developing and executing PR strategies that effectively address different market dynamics and cultural nuances;
  • Experience in diverse markets: proven track record of managing PR campaigns in multiple markets, understanding the distinct needs and media landscapes of each;
  • Strong communication skills: exceptional verbal and written communication skills in English, with the ability to adapt messaging for various audiences;
  • Analytical proficiency: skills in analytics to evaluate the effectiveness of PR strategies in different markets and data-driven decision-making;
  • Industry experience: at least 2 years of experience in communications, research, or related fields, with a focus on market diversity;
  • Result-oriented and creative: a result-driven approach combined with the creativity to develop appealing and market-relevant content ideas.


Here’s the deal:
  • Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
  • Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
  • Tools of your choice: choose technical equipment and the tools you need to do your best;
  • Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
  • Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
  • Work-life balance: as a general rule, we work based on a 3+2 hybrid model. And let’s not forget the WFA policy – an opportunity to work from anywhere in the world;
  • Premium Surfshark accounts: for you, your family, and friends;
  • Gross salary: 2480 - 4140 Eur/month for the Lithuanian market. It may vary depending on your skills, experience, or location.


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CEO of Surfshark
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Vytautas Kaziukonis
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Average salary estimate

$39750 / YEARLY (est.)
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$29760K
$49740K

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What You Should Know About PR Manager, Surfshark

At Surfshark, we are on the lookout for an enthusiastic and creative PR Manager to join our incredible PR team. Every year, we make waves in the media, being featured in respected names like Wired, Bloomberg, Forbes, and BBC! By joining us, you'll be a key player in crafting compelling narratives on vital topics such as governmental surveillance, social media censorship, and internet shutdowns. If you have a passion for ensuring that privacy and security issues are easily understood and discussed, this is your opportunity! Your role will revolve around strategizing and executing tailored PR campaigns that make an impact across diverse markets. You will take charge of media relations, expertly preparing press releases that resonate specifically with different media landscapes. As the PR Manager, you’ll also lead outreach campaigns and apply agile methodologies to ensure our strategies are effective and adaptable. What's more, you will represent Surfshark in interviews and provide insightful commentary to media outlets, maximizing our visibility. If you bring a strategic mindset, exceptional communication skills, and analytical prowess, you'll thrive in this dynamic environment. Plus, we believe in your growth – from professional development opportunities to health and wellness benefits, we have your back. Join Surfshark and help us amplify our voice in the world!

Frequently Asked Questions (FAQs) for PR Manager Role at Surfshark
What does a PR Manager at Surfshark do?

A PR Manager at Surfshark is responsible for strategizing and executing effective PR campaigns, managing media relations, preparing press releases, and generating content ideas that resonate with diverse markets. They play a vital role in ensuring Surfshark's expert opinions on privacy and security are heard globally.

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What qualifications are needed for the PR Manager position at Surfshark?

To be successful as a PR Manager at Surfshark, candidates should have at least 2 years of experience in communications or a related field, strong communication skills, analytical abilities, and a strategic mindset. Experience managing PR in diverse markets is essential.

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What are the main responsibilities of the PR Manager role at Surfshark?

The primary responsibilities of the PR Manager at Surfshark include strategizing PR campaigns, managing media relations, leading outreach campaigns, adapting narratives for different markets, and providing expert commentary to various media outlets.

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What benefits does Surfshark offer to its PR Manager?

Surfshark provides a range of benefits including health and wellness programs, opportunities for professional development, flexible work arrangements, community engagement activities, and a gross salary of 2480 - 4140 Eur/month.

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How does the PR team at Surfshark ensure effective communication?

The PR team at Surfshark ensures effective communication by adapting messaging for various audiences, leveraging strong verbal and written communication skills in English, and employing analytical proficiency to evaluate the effectiveness of their PR strategies.

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What is the work-life balance like for a PR Manager at Surfshark?

Surfshark promotes a healthy work-life balance for its PR Manager positions by offering a hybrid work model, an opportunity to work from anywhere, and various wellness benefits that focus on both physical and mental health.

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What kind of campaigns will a PR Manager at Surfshark manage?

A PR Manager at Surfshark will manage both strategized campaigns that are market-specific as well as outreach campaigns that engage with various media outlets to amplify the company’s messaging on vital privacy and security issues.

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Common Interview Questions for PR Manager
How would you approach creating a PR strategy for different markets?

Creating a PR strategy for different markets involves conducting extensive research to understand cultural nuances and media landscapes. Tailor your messaging and choose platforms that resonate best with those specific audiences, ensuring a localized approach.

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Can you give an example of a successful PR campaign you've managed?

Share a specific example where you developed a PR campaign with measurable outcomes. Highlight your role in the strategy, execution, and results, focusing on engagement metrics and how it promoted the organization’s objectives.

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How do you measure the success of a PR campaign?

Success can be measured through various metrics such as media coverage, engagement rates, sentiment analysis, and the impact on brand awareness. Use analytics tools to track these metrics and adapt strategies based on the data collected.

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What techniques do you use for media relations?

Building strong relationships is key. Techniques include personalized outreach, timely follow-ups, understanding journalists’ needs, and crafting tailored pitches that align with specific media interests and audience engagement strategies.

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How would you handle negative media coverage?

Addressing negative coverage requires prompt, transparent communication. Assess the situation, respond thoughtfully with factual information, and offer constructive insights. Focus on resolving the issue and reinforcing your company's commitment to core values.

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What role does social media play in PR?

Social media is crucial in PR as it allows for real-time communication and engagement with audiences. Utilize it to amplify stories, interact with followers, and provide quick updates while shaping the brand's narrative.

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How do you ensure brand consistency across various platforms?

Maintain brand consistency by establishing clear guidelines for messaging and visuals across platforms. Collaborate with cross-functional teams to ensure alignment and regularly review communications against brand values and objectives.

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Describe your experience with crisis communication.

Discuss your approach to crisis communication, emphasizing the importance of preparation, understanding the audience, and delivering timely, accurate information. Highlight a past experience where proactive measures mitigated potential damage.

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How do you keep up with industry trends and media changes?

Stay informed by regularly reading industry publications, attending conferences, and following thought leaders on social media. Engaging in networking will also give you insights on emerging trends and shifts in the media landscape.

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What strategies would you implement for content development in PR?

Implement content strategies that focus on creating engaging, insightful material while ensuring it aligns with the audience's interests. Use analytics to see what resonates well and iterate based on performance data and market feedback.

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Our dream is a world where people have full control of their digital lives. That's why we humanize digital security to make it accessible to all.

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Full-time, hybrid
DATE POSTED
November 26, 2024

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