SVP, Global Consumer Revenue - job 2 of 4

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others. Condé Nast Entertainment was launched in 2011 to develop film, television and premium digital video programming. New York, NY

• Drive Global Consumer Revenue Portfolio P&L by achieving acquisition, monetization and retention targets across subscription and membership businesses.
• Develop strategic programming with the Global Editorial Directors and Market MDs to future proof consumer revenue across multiple revenue streams
• Combine subscription analytics and data insights with deep brand knowledge to bring all activities to life in a profitable and creatively compelling way
• Own global planning for all consumer programs, including tentpole events and brand moments - lead cross-functionally, bringing teams together across multiple markets and discipline to drive brand planning, keeping visibility across all revenue lines and activities
• Deliver against global consumer revenue targets in partnership with Regional Consumer Marketing GTM leads
• Develop profitable and world class subscription, membership, box continuity and event programs with the goal of expanding audiences, driving new ways of engagement for CN, and delivering incremental revenue opportunities globally.
• Partner with SVP, Commerce Revenue and SVP, Global Events to integrate commerce and events opportunities into membership programming, where appropriate
• Develop pilot programs for new initiatives and drive the subsequent roll-out in partnership with the GTM teams.
• Lead the relationship with Product and Data to drive a shared strategic roadmap and advance our strategic projects across brands
• Partner with the Martech, Product and Data teams to develop strategies that capitalize on new capabilities and build a roadmap for consumer revenue innovation
• Development of innovation and testing agendas to inform the rollout of profitable subscription and membership programs
• Leverage first-party-data to drive profitable subscriber growth at or below CAC targets.
• Deliver global pricing and offer strategies across all brands. Partner with GTM teams to ensure appropriate a/b testing is in place to ensure desired results and to share best practices across markets and the broader brand portfolio
• Own strategy, in partnership with cross-functional teams, to evolve global audiences from unknown to known
• Drive creative and product briefs for global marketing programs/campaigns to ensure a global concept, in partnership with the Brand team. Partner with Regional teams on local execution of the global campaign strategy
• Lead the development of board reports and quarterly global brand strategy reports
• Motivate and inspire a global team of markets to bring new consumer-centric ideas forward while delivering year-over-year business-as-usual revenue growth

• Ability to own and drive consumer P&L (including direct-to-consumer subscriptions)
• Highly analytical and creative thinker and leader
• Aptitude for innovation and creating new direct-to-consumer business models
• Global direct-to-consumer business mindset and experience
• Excellent communicator and collaborator with cross functional teams
• Strong leadership profile and ability to work effectively in a global matrix
• First class influencing skills
• Extensive direct-to-consumer digital and mobile marketing experience, including working and effectively collaborating with global teams in a matrix organization
• Strong experience and understanding of multi-channel marketing including mobile, digital, social, video, audio, print and events
• Good understanding of publishing and media industry
• International travel required