Product Marketing Manager

What is Sylvera anyway? ‍👩‍👨🌳

Sylvera provides carbon data for genuine climate impact. Our mission is to incentivize investment in real climate action. 

Purchasing credits through the carbon markets is one of the most established and scalable ways to channel finance from the private sector to effective climate solutions and work toward societal net zero. Unfortunately, the voluntary carbon markets have been plagued with mistrust and a lack of effectiveness since they’ve emerged – until Sylvera. 

To help organizations ensure they're making the most effective investments, Sylvera builds software that independently and accurately automates the evaluation of carbon projects that capture, remove, or avoid emissions. With Sylvera's data and tools, businesses and governments can confidently invest in, benchmark, deliver, and report real climate impact. 

Our team is made up of leading minds in climate change from scientists to policy, finance and carbon market experts. We work in partnership with scientific organisations, universities, governments and think tanks to develop and test rigorous and holistic ratings methodologies, leveraging the latest technology. Founded in 2020, Sylvera has 150+ employees across the world with offices in London, New York, Belgrade and Singapore. We’ve raised over $96million from leading VCs like Balderton Capital, Index Ventures and Insight Partners to date. 

What will I be doing?‍‍👩‍💻👨‍💻

As the Senior Product Marketing Manager, you will be the foundational PM at Sylvera, responsible to evolve the strategic positioning, messaging, and promotion of our products. You will work closely with our product development, marketing, sales, communication and customer success teams to ensure our products meet market needs and achieve commercial success. This role requires a blend of strategic thinking, market analysis, and hands-on execution.

Specific responsibilities will include:

- Strategic Planning: Develop and execute comprehensive product marketing strategies that align with company goals and drive market penetration. 

- Product Positioning: Define product positioning and messaging that differentiates our products in the market and resonates with our target audience.

- ICP: Research and define our enterprise buyer and user personas, their specific needs, pain points, and goals. 

- Market Research: Conduct thorough market research and competitive analysis to identify market opportunities and inform product development.

- Go-to-Market Strategy: Lead the development and implementation of go-to-market plans, including product launches and promotional campaigns.

- Customer Insights: Gather and analyze customer feedback to operationalize particular customer use cases and problems that Sylvera solves. 

- Collaboration: Work closely with cross-functional teams, including product development, sales, and customer success, to ensure alignment and effective execution of marketing strategies.

- Performance Metrics: Define and track key performance indicators (KPIs) to measure the success of product marketing initiatives and adjust strategies as needed.

We’re looking for someone who:

- 5+ years of product marketing experience, preferably in a startup or high-growth environment. Proven track record of successful product launches and market adoption.

- You’re well-versed in the nuances of a complex sales cycle that touches on People, Process, and Technology. Your experience with value-based sales methodologies will be invaluable as you dissect business challenges and inspire stakeholders with a compelling future vision. 

- Has excellent written and verbal communication skills, a pro at writing simple, compelling content in language that buyers understand.

- Proficiency in market research and competitive analysis.

- Excel in managing multiple stakeholders across different functions. Your ability to maintain strong relationships, manage expectations, and synchronize efforts between Sales, Customer Success, and Product teams will be key to our integrated go-to-market strategy.

- Strong strategic thinking and analytical skills especially shaping a strategy in a new market such as the voluntary carbon market. Data-driven, use data to measure results and inform decision making and strategy development.

- Passion for solving problems creatively, starting small, failing fast, and applying your learnings.

- Cares deeply about the climate and ecosystems of the earth

We’d like someone highly ambitious, motivated and eager to propel their career forward. We prioritise grit, positivity, and the willingness to get stuck in, and encourage you to apply even if your experience doesn't exactly match this job description

Benefits 💰

- Equity in a rapidly growing startup

- Private Health Insurance and Life Assurance 

- Unlimited annual leave - and encouragement to actually use it!

- Enhanced parental leave 

- Up to 20 days paid sick leave 

- £500 WFH allowance 

- No corners cut in having the best tech to do your job

- Access to Mental Health support via Spill

- Monthly team socials

Location 🌍 

UK (with access to an office in London if you wanted to come in) 

Our Values 🙌

Own it: We make new mistakes. We build on the momentum of our wins and reflect on and learn from our failures.

Stay curious: We keep our focus on the long-term, even if that means short-term challenges.

Do what’s right - even when it’s hard: We take a growth mindset to our work, our customers, our market and the opportunities ahead of us. 

Collaborate and challenge with empathy: Our teams deliver through active collaboration. We invest in each others’ success and make the company stronger in the long-run.

Empower Customers: Make extraordinary efforts to exceed our customer expectations. If we’re serving our customers to the fullest, we can help direct more investment into real climate impact.

What if you’re a partial fit? 🌱

We prioritise grit, positivity, and the willingness to get stuck in, and encourage you to apply even if your experience doesn't exactly match this job description. 

Equal employment opportunity 🌈

Sylvera is an equal opportunity employer: we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.