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AVP, Business and Customer Analytics(L10)

Job Description:

Role Title: AVP, Business and Customer Analytics(L10)

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

  • We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.

  • Synchrony celebrates ~52% women talent

  • We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being

  • We provide career advancement and upskilling opportunities for all to take up leadership roles

Organizational Overview:

Our Analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth.

Role Summary/Purpose:

AVP, Analytics – American Eagle (Individual Contributor) role is a part of India Analytics Hub (IAH). The role will deliver high visibility and high-impact projects, working in close collaboration with IAH and US Analytics teams to help solve key business problems with solutions that are powered by data and analytics. This role will be working in a consulting model and develop analytic solutions focused on enabling company’s growth and profitability.

Key Responsibilities:

  • Support American Eagle business and analytics stakeholders in making informed decisions through data, analytics and insights

  • Responsible and committed to the last mile execution of projects

  • Lead analytics projects from scoping to delivery and solve business problems through basic to advanced analytics as applicable

  • Work hands-on to derive insights from data and/or automate critical processes using analytical techniques, tools, software and provide actionable recommendations to enable effective decision making and reduce execution time, as appropriate

  • Ensure projects are delivered in adherence to expected timelines, accuracy & compliance with meticulous project management

  • Contribute to internal initiatives, perform other duties and/or special projects, as assigned

  • Demonstrate project management skills and ability to handle multiple initiatives

Required Skills/Knowledge:

  • Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 4+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 6+ years of hands-on relevant analytics/data science experience

  • Minimum 4+ years of hands-on SQL/ SAS programming experience

  • Must have experience with Business Intelligence and Reporting tools such as Tableau & Power BI

  • Experience in Google Cloud Platform (GCP), data lakes, Extract, Transform, and Load (ETL) processes, and Big Data analytics

  • Experience in campaign sizing, campaign performance measurement and customer targeting framework

  • Proven ability to design and lead strategic projects and work independently, yet as key member and contributor to a broader team

  • Be able to listen to the stakeholders, ideate/propose solutions, lead planning & execution, and deliver analytics projects

  • Be able to effectively communicate (verbal, written & in presentation form) and lead analytics with senior stakeholders

  • Experience in credit card or financial services industry

  • Ability to effectively manage tasks and projects with competing priorities

Desired Skills/Knowledge:

  • Experience working with Python/R, big data - Hadoop/Hive/GCP

  • Experience in report automation to optimize performance

Eligibility Criteria:

Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 4+ years of hands-on relevant analytics/data science experience.

Minimum 6+ years of hands-on relevant work experience in lieu of specified degree

Work Timings:

This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details.

For Internal Applicants:

  • Understand the criteria or mandatory skills required for the role before applying

  • Inform your manager or HRM before applying for the role on Workday

  • Ensure that your professional profile is updated (fields such as education, prior experience, skills) 

  • Mandatory to upload your updated resume (Word or PDF format)

  • Must not be on any corrective action plan (First Formal/Final Formal, PIP)

  • L8+Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible

  • L08 + Employees can apply

Job Family Group:

Data Analytics

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Average salary estimate

$100000 / YEARLY (est.)
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$80000K
$120000K

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What You Should Know About AVP, Business and Customer Analytics(L10), Synchrony

Are you ready to champion the world of analytics with Synchrony as our AVP of Business and Customer Analytics in beautiful Hyderabad? We're looking for a talented individual to join our India Analytics Hub (IAH) as an essential player who will help us deliver innovative solutions that propel our business forward. At Synchrony, a premier consumer financial services company, you'll be immersed in an environment celebrated for its commitment to diversity and excellence, having recently been recognized as one of India’s Best Workplaces. In this strategic role, you'll partner closely with analytics teams both in India and the US, driving high-impact projects that shape decision-making and enhance the customer experience. Your expertise in data management and prescriptive analytics will be crucial as you lead projects from inception to delivery, moving swiftly and effectively through challenges. From leveraging SQL and BI tools like Tableau and Power BI, to embracing cutting-edge technologies in Google Cloud, your hands-on skills will shine as you provide actionable insights and make data-driven recommendations. We believe in empowering our employees with opportunities for career growth and best-in-class benefits, ensuring work-life balance. If you possess a degree in a quantitative field and 4+ years of analytics experience, along with a knack for stakeholder management, we invite you to step into this exciting role at Synchrony and help us redefine the future of customer-centric finance!

Frequently Asked Questions (FAQs) for AVP, Business and Customer Analytics(L10) Role at Synchrony
What are the responsibilities of the AVP, Business and Customer Analytics at Synchrony?

The AVP, Business and Customer Analytics at Synchrony is accountable for leading analytics projects that enhance business performance through data insights. This role requires collaboration with both Indian and US teams to deliver high visibility projects, directly impacting our strategic direction and customer experience.

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What qualifications are needed for the AVP, Business and Customer Analytics role at Synchrony?

To qualify for the AVP, Business and Customer Analytics position at Synchrony, candidates should have a degree in Statistics, Mathematics, Economics, or Engineering, along with a substantial background in analytics. Ideally, this role requires 4+ years of hands-on experience with SQL, SAS, and Business Intelligence tools like Tableau or Power BI.

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What skills are required to succeed as an AVP, Business and Customer Analytics at Synchrony?

Success as an AVP, Business and Customer Analytics at Synchrony hinges on strong analytical skills, proficiency in SQL and programming, and experience with Google Cloud Platforms. Additionally, communication and project management skills are vital for effective stakeholder engagement and project delivery.

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How does Synchrony support work-life balance for the AVP, Business and Customer Analytics role?

Synchrony emphasizes flexibility by offering enhanced work-life balance options for employees. As an AVP, you'll enjoy flexible working hours while being expected to manage communications primarily in the morning hours geared towards US collaboration, promoting a healthy integration of work and personal life.

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What career advancement opportunities are available for the AVP, Business and Customer Analytics at Synchrony?

At Synchrony, the AVP, Business and Customer Analytics will find numerous opportunities for career advancement. The company values professional growth and offers ongoing training, mentorship, and leadership programs designed to equip employees for future leadership roles within the organization.

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Common Interview Questions for AVP, Business and Customer Analytics(L10)
Can you describe your experience with SQL and how it relates to your work as an AVP, Business and Customer Analytics?

Absolutely! My experience with SQL has been fundamental in manipulating and analyzing large datasets to extract valuable insights. In my role as an AVP, I leverage SQL to develop analytical solutions, ensuring we can interpret data effectively to inform business decisions.

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How would you approach a new project at Synchrony as an AVP, and what steps would you take?

To tackle a new project at Synchrony, I would first engage with stakeholders to understand their goals and requirements. From there, I'd outline a project plan that encompasses data collection, analysis techniques, and expected outcomes, ensuring clarity and alignment throughout the process.

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Describe a challenging analytics project you successfully managed. What obstacles did you face, and how did you overcome them?

I once led a project that analyzed customer behavior across multiple channels. The challenge was integrating data from disparate sources. By collaborating closely with IT, we developed a streamlined ETL process, ensuring data accuracy, which ultimately enhanced our analytical outputs.

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What strategies do you utilize to communicate complex analytics findings to non-technical stakeholders?

When communicating complex findings, I focus on simplifying the data through visual aids and clear narratives. I ensure that my presentations highlight actionable insights in a relatable manner, using real-world examples that resonate with the stakeholders’ objectives.

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How do you prioritize your work when managing multiple analytics projects at Synchrony?

Prioritizing work is essential, especially with multiple projects. I apply a structured approach, assessing urgency and impact, and then allocate resources accordingly. Regular check-ins with my team also help in adjusting priorities as needed, ensuring timely project delivery.

Join Rise to see the full answer
In your opinion, what role does data governance play in the analytics process?

Data governance is pivotal, ensuring that data integrity, quality, and compliance are maintained throughout the analytics process. It fosters trust among stakeholders and forms the foundation for accurate insights, which are crucial for data-driven decision-making.

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How familiar are you with Google Cloud Platform, and how have you utilized it in previous roles?

I have hands-on experience with Google Cloud Platform, particularly in utilizing its big data services for analysis. In previous roles, I have employed GCP for data lakes, allowing for scalable data storage and advanced analytics functionalities that significantly improved project outcomes.

Join Rise to see the full answer
What techniques do you use for performance measurement and campaign optimization?

For campaign optimization, I use metrics like conversion rates and customer engagement scores. Techniques such as A/B testing and cohort analysis allow for precise measurement, enabling refinements that are backed by data to maximize campaign effectiveness.

Join Rise to see the full answer
What is your approach to building a data-driven culture within a team?

Building a data-driven culture involves fostering a mindset that prioritizes data in decision-making. I advocate for ongoing training, encourage data exploration, and celebrate data successes to cultivate enthusiasm and buy-in from team members.

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Why do you want to work as an AVP, Business and Customer Analytics at Synchrony?

I am drawn to Synchrony’s commitment to innovation and diversity in the workplace. The opportunity to leverage advanced analytics to impact real business outcomes aligns perfectly with my professional aspirations, making this role an ideal fit for my skills and career goals.

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Full-time, remote
DATE POSTED
April 20, 2025

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