Senior Direct Response Copywriter - Atlanta, GA

Job Overview

Our team excels in scaling businesses through strategic paid advertising, compelling websites, and cutting-edge strategies. As our Direct Response Copywriter, you'll be pivotal in crafting persuasive content that captivates audiences and drives tangible results across various digital platforms.

What You'll Be Doing

• Crafting persuasive, engaging copy for diverse platforms including Facebook ads, YouTube ads, email campaigns, SMS, landing pages, Video Sales Letters (VSLs), graphics, and sales letters.

• Creating captivating headlines and subheadings that grab the attention of our target audience, encouraging them to engage further.

• Conducting thorough research to understand the pain points and desires of our audience, ensuring our copy resonates deeply with them.

• Keeping abreast of the latest trends and best practices in direct response copywriting and online marketing to continuously enhance our strategies.

• Collaborating seamlessly with other teams, such as design and content, to create cohesive and effective marketing materials.

• Regularly testing and optimizing copy elements like headlines, subheadings, calls-to-action (CTAs), and pricing strategies through A/B testing and data analysis, aiming to boost conversion rates continually.

Who You Are

• You bring 3-5 years of experience in writing compelling copy specifically for the Legal Industry/Law Firm Owners

• Your portfolio showcases your past successes and the tangible results of your copywriting endeavors.

• You have a solid background in digital marketing, with a clear understanding of its nuances and trends.

• You're comfortable working both independently and as an integral part of a collaborative team.

• Your availability aligns with our office hours (9 AM - 6 PM EST), ensuring seamless coordination and communication.